$485 $m
In 2012, Germany’s fastest growing drugstore chain secured the market leader position in its segment, benefiting from the bankruptcy of competitor Schlecker. The brand ranks among the 50 most popular employers in Germany according to the Trendence Graduate Barometer. dm proactively interprets evolving customer needs and constantly fulfills those with its private labels. In addition, the company is strengthening its cooperation with Amazon to sell all its private label product tiers. Since 2012 all stores operate with green energy and dm received the sustainability award from the German Ministry of Environment as well as the “German Culture Award” for its initiative of “singing kindergardens,” one of the many CSR activities in which the company is involved. The company is focused on digital and successfully doubled its Facebook fans, which now exceed 1 million. Moreover, dm reached customer loyalty levels over 80 percent, widening the gap between it and its relevant competitors.