Fnac is faring better in these product categories than its historical competitors, and gaining share in all of its markets. The store and website remain the preferred browsing destinations for consumers. In the last year, the brand has worked at achieving a greater coherence between its brick and mortar and online stores, while reinforcing its online presence. Store development is also a focus as Fnac is experimenting with an innovative franchise model that includes travel and small convenience stores. Fnac has also launched an ereader range called “Kobo by Fnac” with successful sales. The brand has extended into new categories such as kids toys and games and home appliances, which has helped increase traffic and frequency to drive more sales, which is encouraging and demonstrating the brand strength.