Interviews


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Express, Michael Weiss

President and CEO

Michael Weiss knows what it takes to "compete at the speed of retail," a key theme among the retailers making our 2013 Best U.S. Retail Brands report. In this interview with Interbrand Design Forum, Weiss discusses how he defines the Express brand ("It's about a level of expectation"), why research and testing is so critical in meeting those expectations, and how digital is informing the company's understanding of the Express customer. As Weiss comments, "We can't disappoint."

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Nike, Ken Kosinski

Director of Construction
Nike Factory Stores, North America

“Sustainability has always been important to Nike in our packaging and our product manufacturing,” Nike’s Ken Kosinski tells Interbrand Global CEO Jez Frampton. As part of the U.S. Green Building Council-certified team creating the brand’s retail outlets in North America, he helps make sure each store delivers on that promise. As Kosinski comments, “It’s an evolutionary journey.”