The fast fashion giant keeps exciting consumers worldwide with its brand promise of stylish apparel at affordable prices, such as a USD $99 wedding dress and collaborations with designers such as Isabel Marant. Its “Conscious” eco-clothing line also drove buzz and sales. The world's biggest buyer of organic cotton plans to use 100 percent sustainable cotton by 2020, while a partnership with the WWF aims to improve stewardship of its water supply. The world’s second-biggest clothing retailer behind Zara owner Inditex, H&M opened a new store nearly every day in 2013, with the U.S. and China its biggest focus for expansion. As it expands into India, Australia and the Philippines this year, H&M will extend e-commerce beyond select European markets and the U.S.