Best Brazilian Brands 2010
The Most Valuable Brazilian Brands
(LEIA EM PORTUGUÊS AQUI)
It is hard to say when exactly Brazil first looked at the rest of the world and decided it had to carve out its own brand and personality, but most would say that the seeds were likely planted in 1958, when it won its first World Cup in Sweden. At that moment, Brazil announced to the world (amid widespread envy), its swing, its classy lifestyle, is music (Bossa Nova) and its soccer stars Garrincha and Pelé.
Now, 50 years later, our brand is again a rising global star. Brazil is talking to the world, telling people that it is fun loving and highly adaptable, with a flair for improvisation–but always backed by numbers, strategy and lots of hard work.
Find out which Brazilian brands rank in the top 25 and read about the challenges and opportunities that all Brazilian brands face as they go global.