Best
Canadian
Brands
2012

A Ranking of Canada's
Top 25 Most Valuable Brands

 

View the report online by clicking on the cover, or download the PDF.

Best Canadian Brands

Interbrand Canada opened the Toronto Stock Exchange on June 6, 2012, celebrating the launch of its 2012 Best Canadian Brands report. Watch it here!

MEDIA CONTACT
Tamara Roberts
Director, Client Services
T  +1 416 366 7100
Tamara.Roberts@interbrand.com

Download the 2010 PDF

Best Canadian Brands 2012

The Definitive Guide to Canada’s Most Valuable Brands



Interbrand is privileged to present our fourth biennial ranking of the top Canadian brands by brand value. The resiliency of Canadian brands and their ability to secure ever higher brand valuations in the face of uncertain economic times is represented by an impressive $14 billion surge for the top-25 brands, a 24% increase vs. our 2010 table. Gains were exhibited across all sectors, particularly in financial services, where Canadian banks’ efforts at home and abroad have proven that “good, old, boring banking” makes for really good business and even smarter brand-building.




2012 RANKING

  Print
 
RankPrevious RankBrandBrandSectorCAD ($m)Change in Brand Value
12TDFinancial Services9,69345%
21Thomson ReutersBusiness Services9,5481%
33RBC Financial GroupFinancial Services7,92928%
44BlackberryConsumer Electronics6,4467%
59ScotiabankFinancial Services3,96584%
66Tim HortonsRestaurants3,44130%
717LululemonRetail3,245292%
85Shoppers Drug MartRetail3,179-7%
97BellTelecom3,05925%
108RogersTelecom2,99832%
1110BMO Financial GroupFinancial Services2,33819%
1214CIBCFinancial Services1,98433%
1315TelusTelecom1,97859%
1411Canadian TireRetail1,887-1%
1512Manulife FinancialFinancial Services1,8664%
1613BombardierIndustrial Manufacturer1,234-28%
1716Sun LifeFinancial Services1,0532%
18NEWNational BankFinancial Services0,827N/A
1918MolsonBeverages0,8215%
2021ShawTelecom0,75965%
21NEWWinnersRetail0,679N/A
2224IMAXEntertainment0,60283%
2322Investors GroupFinancial Services0,4544%
24NEWFuture ShopRetail0,374N/A
2525La SenzaApparel0,36530%