View the report online by clicking on the cover, or download the PDF.
Interbrand Canada opened the Toronto Stock Exchange on June 6, 2012, celebrating the launch of its 2012 Best Canadian Brands report. Watch it here!
MEDIA CONTACT
Zoltan Lorantffy
Director, Client Services
T +1 416 628 2084
Zoltan.Lorantffy@interbrand.com
Download the 2010 PDF
Best Canadian Brands 2012
The Definitive Guide to Canada’s Most Valuable Brands
Interbrand is privileged to present our fourth biennial ranking of the top Canadian brands by brand value. The resiliency of Canadian brands and their ability to secure ever higher brand valuations in the face of uncertain economic times is represented by an impressive $14 billion surge for the top-25 brands, a 24% increase vs. our 2010 table. Gains were exhibited across all sectors, particularly in financial services, where Canadian banks’ efforts at home and abroad have proven that “good, old, boring banking” makes for really good business and even smarter brand-building.
2012 RANKING
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| 1 | 2 |  | TD | Financial Services | 9,693 | 45% |
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| 2 | 1 |  | Thomson Reuters | Business Services | 9,548 | 1% |
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| 3 | 3 |  | RBC Financial Group | Financial Services | 7,929 | 28% |
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| 4 | 4 |  | Blackberry | Consumer Electronics | 6,446 | 7% |
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| 5 | 9 |  | Scotiabank | Financial Services | 3,965 | 84% |
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| 6 | 6 |  | Tim Hortons | Restaurants | 3,441 | 30% |
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| 7 | 17 |  | Lululemon | Retail | 3,245 | 292% |
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| 8 | 5 |  | Shoppers Drug Mart | Retail | 3,179 | -7% |
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| 9 | 7 |  | Bell | Telecom | 3,059 | 25% |
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| 10 | 8 |  | Rogers | Telecom | 2,998 | 32% |
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| 11 | 10 |  | BMO Financial Group | Financial Services | 2,338 | 19% |
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| 12 | 14 |  | CIBC | Financial Services | 1,984 | 33% |
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| 13 | 15 |  | Telus | Telecom | 1,978 | 59% |
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| 14 | 11 |  | Canadian Tire | Retail | 1,887 | -1% |
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| 15 | 12 |  | Manulife Financial | Financial Services | 1,866 | 4% |
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| 16 | 13 |  | Bombardier | Industrial Manufacturer | 1,234 | -28% |
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| 17 | 16 |  | Sun Life | Financial Services | 1,053 | 2% |
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| 18 | NEW |  | National Bank | Financial Services | 0,827 | N/A |
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| 19 | 18 |  | Molson | Beverages | 0,821 | 5% |
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| 20 | 21 |  | Shaw | Telecom | 0,759 | 65% |
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| 21 | NEW |  | Winners | Retail | 0,679 | N/A |
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| 22 | 24 |  | IMAX | Entertainment | 0,602 | 83% |
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| 23 | 22 |  | Investors Group | Financial Services | 0,454 | 4% |
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| 24 | NEW |  | Future Shop | Retail | 0,374 | N/A |
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| 25 | 25 |  | La Senza | Apparel | 0,365 | 30% |