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Interbrand Blog: Corporate Citizenship & Sustainability

GLOBAL MEDIA & CORPORATE INQUIRIES

Lindsay Beltzer
+1 212 798 7786

CORPORATE CITIZENSHIP

Corporate Citizenship is the perception people have of a company’s positive contribution to society based on the way in which it treats the core elements of its business: Employees, customers and suppliers, the communities in which it operates, the governments that influence its operations, and the planet it relies on for its existence. 

Our Corporate Citizenship team believes that doing good, and doing it strategically in a way that makes sense for your core business, helps you sustain positive change and builds better brand value.

Infinite Family Video Series

Interbrand partnered with Infinite Family to create a professional video series resource for their Net Buddies. Watch as Interbranders share stories about their evolving definitions of success, developing careers and learning from life.

2011 Corporate Citizenship Conference at Harvard University

  • 2011 Conference Highlight Reel

    On December 1 & 2, 2011, Interbrand’s Corporate Citizenship conference at Harvard University convened again, this time to examine whether corporate citizenship is succeeding or failing.



  • 2011 Conference Insights

    Tom Zara, Global Practice Leader, Corporate Citizenship, reflects on the conference.



  • Changing the World from the Inside Out

    Gary Loveman, CEO, Caesars Entertainment on empowering employees to make a difference, recognizes their efforts outside the workplace, and makes investments to impact the business positively.



  • The Double X Economy: Women, Markets and Empowerment

     Linda Scott, DP World Chair, Saïd Business School, University of Oxford whose research has influenced big businesses to get involved with elevating the lives of women and girls in developing countries through the “Double X Economy.”

  • Pampers / P&G and UNICEF on eliminating newborn tetanus

     Nada Dugas, External Relations Director for Procter & Gamble Baby Care, on the partnership between Pampers and UNICEF that is helping to make the elimination of newborn tetanus a genuine possibility, and also having positive effects on the engagement of P&G/Pampers employees.

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2010 Conference Highlights

In its inaugural year, Interbrand’s Corporate Citizenship conference at Harvard University convened to discuss and debate what constitutes competence and mastery in corporate citizenship. Inspiring organizations shared their experiences in shaping and activating meaningful corporate citizenship strategies that build brand value and change the world for the better.