Branding in the Post-digital World
The explosion of digital and social media has fundamentally changed the way consumers behave and interact with brands. Today’s consumers can connect with many brands through multiple channels. And many of these channels fall outside marketers’ control. No longer are consumers simply influenced by brands. Now, brands themselves are being reviewed, shaped and even co-created by consumers.
Interbrand assists its clients in navigating the numerous changes brought about by digital – from understanding its growing influence on consumer choice and loyalty, to its impact on how businesses are structured, organized, and managed. We work with our clients to build a holistic brand experience, ensuring that digital is a seamless part of both business and brand strategy.
Click here to read a digital white paper written by Interbrand’s Global CEO, Jez Frampton.
Click here to read a recent Fast Company article in which Jez describes the five ways to build brands in the post-digital world.