IQ

Best Asian Brands

Editorial Staff

Interbrand IQ

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Previous Issues


What's in Store for 2013?

The Political Issue

The Corporate
Citizenship Issue

The Creative Issue

The Digital Issue

Opening Up


IQ Editor-in-Chief Daniel Diez and Interbrand Global CEO Jez Frampton discuss one of the biggest challenges facing brand marketers—leveraging product brands to enhance the corporate brand, without losing focus on the customer.

Interviews

  • eBay's Transformation

    Ebay's Transformation

    Richelle Parham, Chief Marketing Officer of North America at eBay, speaks with Interbrand’s Rob Meyerson about eBay’s transformation.


  • Big Bets

    Microsoft's Big Bet Year

    Microsoft is placing big bets this year that cut across all screens in their portfolio and positively impact their entire brand experience. Interbrand's Andrea Sullivan spoke with Jeff Hansen, Microsoft's General Manager of Brand Strategy, about what we can expect from the iconic tech brand.
  • Looking Further

    Ford’s Sheryl Connelly tells Shirley Brady about her role as Ford’s resident futurist and how “minimal maximists” and other consumers are redefining what they want from automotive brands.



  • The Democratic Brand

    Interbrand São Paulo's Daniella Giavina-Bianchi and Beto Almeida in conversation with Carla Schmitzberger of Havaianas on the journey from a humble flip-flop to a global lifestyle brand.



Points of View

  • Best Asian Brands

    Asia Rising

    Interbrand's Asia Pacific CEO Stuart Green and the firm's managing directors in Asia reveal the most valuable brands in China, Japan and Korea—and illuminate what these Best Asian Brands are doing to gain greater global influence.
  • Retail

    Retail Renaissance

    Jez Frampton, Interbrand's Global CEO, shares how retail brands can capitalize on new business models that create a seamless experience between the digital and the physical store.

  • Institutional Investor

    The Forgotten Customer

    Josh Feldmeth, CEO of Interbrand New York, and Dan Spiegel, Associate Director, look at why financial services brands need to better serve the evolving needs of the often-overlooked institutional investor.

  • M&A Survival Guide

    With confidence on the upswing and clouds that hovered over markets for years starting to disperse, mergers and acquisitions activity is roaring back to life. Here's what to consider from a branding perspective, from Interbrand São Paulo's Daniella Giavina-Bianchi and Beto Almeida.
  • Brand Spotting

    Brandspotting

    Five fresh takes on branded concepts that are pushing the boundaries of retail.