IQ

The Corporate
Citizenship Issue

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printed issue here


The Editorial Staff


The Creative Issue

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printed issue here

The Editorial Staff


The Digital Issue

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printed issue here

The Editorial Staff


The Political
Branding Issue

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Editorial Staff


What's in Store
for 2013

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Editorial Staff

Partnering to Save Lives

Deborah Dugan with Andrea Sullivan

Andrea Sullivan in conversation with Deborah Dugan, CEO of (RED) on mutually beneficial partnerships, staying relevant with millennial audiences, and how her career journey was perfect preparation for leading one of the most successful commerce + philanthropy movements using consumer power to eliminate AIDS.



Deborah Dugan on (RED)'s partnership model
Deborah emphasizes the importance of striking a balance between what's good for (RED), what's good for the partner, and most importantly, what will save lives.



Deborah Dugan on going where your audience is
Deborah shares how (RED) stays relevant with millennial audiences, and reveals the reasoning behind their electronic dance music partnerships.



Deborah Dugan on her career journey
Deborah takes us through her journey from corporate America to the non-profit sector and how much more rewarding it is to pursue ROI that contributes to eliminating AIDS.

FYIQ

  • About Andrea Sullivan
    Andrea Sullivan is Executive Director, Client Services, Interbrand New York. When asked, What’s one thing you would change about the world if you could? Andrea answered: I would create a moral universe, where right and wrong matter. I was lucky enough to participate in an intimate session with Desmond Tutu where he talked about his ongoing reconciliation mission with former apartheid oppressors in South Africa. He underscored that if all of us treated one another as family and could 'see with the eyes of the heart', we could cultivate the qualities of love, forgiveness, humility, generosity, and courage that we need to change ourselves and the world.
    andrea.sullivan@interbrand.com
  • Interview: Better Together
  • Interview: Online Organization to Offline Action
  • Interview: Global and Local Responsibility