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Our Papers & Articles

What's in store for 2012?

Each January, Interbrand looks to the year ahead and provides insights on 16 important sectors. Such insights will enable you to lead your brand to even greater levels of success.



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Sustainable Innovation

Staying true to your brand promise

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Sub-brand, label or core concepts: When it comes to sustainability, are automotive brands crafting the right strategies?

Brand strategies may vary, but automotive brands don’t have to make an “either-or” decision when integrating sustainability into their brand.

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State of Dutch Branding

Interbrand’s 2009 Survey of Branding and Marketing Professionals in the Netherlands.

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What's in Store for 2010?

Interbrand's sector experts share their thoughts on the upcoming year.

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Uncovering the Link Between CSR and Brand Value: Developing a new methodology

There's a link between CSR and efforts and brand valuation measures. Read about it here.

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10 Most Common naming Mistakes

Some of the most common mistakes made when creating or choosing
a name, and some tips to avoid them. Read online


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Brand Stimulus Series: Part IV

Getting better information to optimize your marketing mix

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