Focus on the Institutional Investor
Why the needs of institutional investors have changed—permanently—and how financial services brands can reengineer to deliver a truly customer-centric value proposition.
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Branding a key factor for merger & acquisitions deals
Mergers and acquisitions deals have allowed many companies to become more profitable—but what happens to a brand in that process? To ensure a successful transition, Interbrand Sao Paulo offers some guidelines and guardrails on the road to consolidation.
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What's in store for 2012?
Each January, Interbrand looks to the year ahead and provides insights on 16 important sectors. Such insights will enable you to lead your brand to even greater levels of success.
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Surf, Board and Action Sports
Why the digital space is so powerful for those brands
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What’s in a Domain?
Generic top-level domains and the new dotbrand frontier
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The ROI of Smart Brand Management
Harnessing the power of digital systems for a stronger brand
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Moving Beyond Utility
Facebook's branding challenge.
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Earth Day Redefined
Sustaining change 365 days a year.
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