Knowledge

Brand insights: business results

Opera Australia

 

All Papers

BY DISCIPLINE

BY INDUSTRY

CONTACT US

Have a question or inquiry about Interbrand or managing your brand? Please fill out our 
Contact Us Form.

Interbrand on Facebook Intebrand on Linked In Interbrand on Twitter Interbrand.com RSS

What our clients say about us

Watch the video on YouTube

Our Papers & Articles

Brand Valuation

A versatile strategic tool for business

Download

Focus on the Institutional Investor

Why the needs of institutional investors have changed—permanently—and how financial services brands can reengineer to deliver a truly customer-centric value proposition.

Download

Branding a key factor for merger & acquisitions deals

Mergers and acquisitions deals have allowed many companies to become more profitable—but what happens to a brand in that process? To ensure a successful transition, Interbrand Sao Paulo offers some guidelines and guardrails on the road to consolidation.

Download

What's in store for 2012?

Each January, Interbrand looks to the year ahead and provides insights on 16 important sectors. Such insights will enable you to lead your brand to even greater levels of success.



Download

What’s in a Domain?

Generic top-level domains and the new dotbrand frontier

Download

Employer branding – hit or miss?

Boost the value of your brand by clearly positioning your company on the job market.

Download

The ROI of Smart Brand Management

Harnessing the power of digital systems for a stronger brand

Download

What's in a Name?

Linguistics demystified for brands.



Download