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  • InterbrandHealth created a brand idea that not only highlighted Inspiration’s personal relationship with hemophilia, but honored each individual’s unique experience with the condition.
    Click here to view case study
  • The Changing Role of Brand in Healthcare Executive Director of Analytics, John Breen presents a keynote speech, The Changing Role of Brand in Healthcare, at NYU Stern School of Business Annual Healthcare Summit.
    Click here to see the presentation.
  • Merck for mothers IBHealth partnered with Merck to develop a complete brand program that communicated the company’s dedication to saving lives in a meaningful way for its maternal mortality initiative.
    Click here to read.
  • Vital TimesIBHealth partnered with Merck to develop a complete brand program that communicated the company’s dedication to saving lives in a meaningful way for its maternal mortality initiative.
    Learn more.
  • Medtronic: Unifying a brand and leading the categoryMedtronic: Unifying a brand and leading the category
  • VPRIV Solving Shire’s urgent need for a name and packaging Solving Shire’s urgent need for a name and packaging
  • John Breen spoke at the FDA Public Workshop on best practices for namingJohn Breen, Senior Director of Analytics, recently spoke at an FDA Public Workshop on best practices for naming.
    Click here to listen.

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