Ferrari is an iconic automotive brand that can be best described as one that passionately pursues perfection. In its latest quest to move the high-performance category forward, Ferrari announced that it will offer its first gasolineelectric hybrid vehicle next year. This vehicle will replace the limited edition Enzo and inject its Formula One power in creating the fastest, most powerful road car ever — while slashing fuel consumption. These are the types of bold ambitions and stories that energize the Ferrari community and generate hours upon hours of conversations in social media. While Ferrari’s home country of Italy is one of the strongholds in supercars, a crackdown on luxury goods and scrutiny of supercar owners has had a negative impact on sales there. China, however, is Ferrari’s second-biggest market and the brand continues to expand at a rapid pace with new dealerships and increased sales. With new and renewed licensing deals, Ferrari is as strong as ever and continues to find new ways to excel as one of the world’s most legendary automotive brands.