Nintendo has had another difficult year, declining 8% in brand value. The original innovator in home entertainment, Nintendo inarguably changed the world of gaming, broadening its appeal across all generations and markets. While the Nintendo brand is focused, distinctive, and still meets its promise to “deliver smiles,” the buzz around its flagship products — products like the 3DS — is decreasing. Nintendo has advanced its digital interactions by promoting download sales of game software and by adding a social media component to consoles, but it has failed to effectively respond to the smartphone- based online gaming market. But all is not lost. Nintendo is still the leader in its field, and 2013’s launch of the next-generation Wii console is something the global gaming community can look forward to.