More than 70% of all Porsches ever built are still on the road. But at Porsche today, product improvements are what generate consistently high scores in brand perception. In 2012, the revamped Porsche Boxster ushered in a generation change and the Porsche 911 Carrera and the Panamera captured numerous international awards — all of which confirms that Porsche is not content to rest on its laurels. But Porsche must confront another challenge: becoming a pace-setter for low-emission mobility in the high-performance segment. The first steps have been taken with the development of the Hybrid Cayenne and the Porsche 918 Spyder plug-in hybrid. Also, as a new member of Volkswagen AG, the brand faces the challenge of preserving its identity: Porsche must remain genuine, without any visible influence from VW.