Thomson Reuters continues to successfully align its brand and business strategies, but, the brand has faced significant hurdles over the past year. Under volatile market conditions, rival Bloomberg thrived while Thomson Reuters lost market share. Specifically, Thomson Reuters Eikon, the flagship product of the Financial & Risk business, struggled to gain traction with customers. Its performance contributed to a revamped organizational structure, including the installation of CEO James C. Smith. Although the new management team has already refocused the company on its core competencies, the brand’s lack of communication to the market regarding these changes (and in response to negative press) has influenced customer confidence. Thomson Reuters, however, remains invested in building a well-organized and aligned portfolio across diverse business areas. What’s more, offerings in some of the brand’s key businesses, such as Legal and Tax & Accounting, lead their respective markets. Looking ahead, Thomson Reuters has an opportunity to assert influence and leadership through its ongoing commitment to corporate citizenship and its “customer first” initiative — both within its Financial & Risk business and across the organization.