Rebuilding Trust in Troubling Times
By Carola Jain and Mike Rocha
As banks continue to lurch from crisis to crisis, the adversity shows no sign of letting up any time soon. Still, the demand for financial services remains strong. While the focus for most banks will be on restructuring, grappling with regulation and the hunt for new revenue sources, financial institutions should also, above all else, work to rebuild consumer trust.
Food and Beverage
Branding's High-wire Acts
By Bill Chidley
Food and beverage brands are perhaps the world’s most aggressive marketers—and the most under siege as symbols and perceived causes of health-related issues. Yet, like high-wire acts, they amaze us with their spectacular abilities to rebound, and even advance, in the face of adversity.
By Manfred Abraham
While ostentation once defined luxury hospitality, today’s consumers are interested in more than special features and a glamorous façade. In the “post-glitz” era, relevance, tailoring and authenticity are the keys to attracting customers who will pay a premium for a unique, personalized experience.
Continued Erosion of the Blockbuster Model
By John Breen
The loss of exclusivity for blockbuster pharmaceutical drugs and the evolving role of brand for hospitals have important implications for the healthcare industry’s brand model. Enormous opportunities lie ahead: Healthcare companies are entering an ideal playing field to leverage their corporate brands and strengthen their bottom lines.