New to Best Global Green Brands this year, Colgate has made sustainability a key priority by integrating it into its overall business approach, as well as its everyday operations. In 2010, it launched a five-year plan called “Giving the World Reasons to Smile,” to guide its sustainability efforts. Key focus areas are promoting health, contributing to communities, saving water, and reducing environmental impact. Colgate is making significant progress against its sustainability goals. From 2005 to 2012, Colgate reduced water use per ton of production by 31 percent, driving it close to its goal of 40 percent reduction by 2015. The company also believes in providing access to clean water. Colgate sponsors “Play Pumps” in South Africa, providing an opportunity for children to play, while helping underserved villages get clean water from wells. Colgate is also making progress in decreasing energy consumption, with a reduction of almost 13 percent vs. 2005. As a major packaged goods manufacturer, the company is committed to cutting the impact of products and packages by increasing the use of sustainable materials and recycled content. In addition, Colgate and TerraCycle have partnered to collect and recycle Colgate packaging collected at schools, retailers, and other locations, which in turn generates revenue for schools and charities. Colgate has also established important supply chain goals including supplier Responsible Sourcing assessments and committing to purchasing only certified sustainable palm oil. Colgate has made progress against its sustainability goals, but has a way to go on the journey. However, through this integrated approach to sustainability, Colgate is showing that how you do business is just as important as what you do.