Gap Score

New to the Best Global Green Brands list this year, Nestlé strives to live up to its mantra, “Good Food, Good Life,” through its core business activities and sustainability efforts. It’s a major proponent of Creating Shared Value, which it defines as “doing business in ways that specifically help address global and local issues in the areas of nutrition, water, and rural development.” As part of its drive to enhance global wellness, Nestlé made food and nutrition a main priority in 2012 and has been working to not only help families meet nutritional needs through tools and education, but also to advance the science behind food and nutrition via the Nestlé Health Science division. Nestlé has also released a set of future commitments to society and sustainability for 2020. Although Nestlé’s dedication to nutrition, water (its chairman even blogs on the subject), and rural development is not new, reporting its activities and year-on-year progress to external stakeholders is. Not only does this inspiring and on-brand work reinforce the strength of its brand, but greater transparency allows the Nestlé brand to gain credit for the work it does, strengthening its relationship with target audiences.