A brand with its heritage rooted in sustainability, UPS moves up 11 places this year based on improved performance. The company’s water use intensity decreased, while it was more transparent about green building, packaging, product innovation, waste impacts in supply chain, and stakeholder engagement. It continues to explore new ways in how its knowledge of renewable energy and advanced fleet technology can be applied in every aspect of its business. The logistics leader’s sustainable concert-touring program has spurred musicians such as Dave Matthews Band and Pearl Jam to offset their transportation carbon footprint. As the official logistics provider to NASCAR, UPS introduced environmental enhancements to the organization’s Trackside Pick-up and Delivery Operations to reduce its environmental impact. With an embrace of solar power dating back to 2004, UPS invested in two additional solar power projects at its distribution hub in New Jersey that will produce the equivalent of electricity for more than 300 homes annually. It recently announced one of the largest single deployments of zero- emission vehicles in the world; a fleet 100-strong that will reduce consumption of conventional motor fuel by approximately 126,000 gallons per year. A groundbreaking partnership between UPS and USPS named “Blue and Brown Make Green” that was announced in December 2012 lets the rivals collaborate on reducing carbon footprint and share carbon data. A consistent top performer on the Climate Count scorecard, UPS ranked first in the consumer shipping category for a fourth consecutive year and tied for second overall from the 2012-2013 results. UPS was also awarded the US EPA Climate Leadership Award 2012 for Supply Chain Leadership. As UPS continues to build a strong momentum in green initiatives, greater external communication of its commitment to sustainability will help build a strong consumer perception of UPS as a truly green brand.