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Caterpillar
Gap Score: +3.1
#bestglobalgreenbrands
  • According to Caterpillar’s 2013 sustainability report, energy intensity and GHG emissions intensity exceeded prior year marks, although significantly below 2006 and ahead of 2020 goals. Additionally, the brand’s use of renewable and alternative energy continues to grow.

  • In 2013, Caterpillar generated a total of 698,000 metric tons of by-product materials, and 93.7% of those materials were recycled.

  • At the Prentiss Remanufacturing Facility in Boonville, Missouri, Caterpillar built a “cascading” washing system as a breakthrough approach to decrease water consumption. By implementing this process, the facility was able to cut its annual water usage by 86,300 gallons.

  • A hallmark achievement reported in 2013 was the LEED Gold certification of the Caterpillar Visitors Center, with a 45% reduction of water usage and a 35% decline in energy compared to a typical building.

Working Together

From the U.S. Green Building Council to the World Food Programme and The Nature Conservancy, Caterpillar works with a wide range of individuals and organizations to promote sustainability globally. By partnering with like-minded organizations, the brand is exploring how its core businesses can provide solutions to the world’s challenges and help achieve sustainable development.

The Green Advantage

As Caterpillar continues to lead as the world’s largest manufacturer of construction and mining equipment, operating in more than 180 countries, the challenges associated with sustainability remain a strategic focus of the company. The three sustainability principles (preventing waste, improving quality, developing better systems) launched in 2012 remain the cornerstone of its efforts reported in 2013. Across 9 areas of focus, much progress continues to be made relative to the 2006 benchmarks. However, year-over-year comparisons show that progress has leveled and, in some cases, decreased, thus reducing the trend of progressive improvement. While the performance metrics are strong, the perception metrics reveal a weakness in total effectiveness and therefore a decline in ranking. Building customer awareness and advocacy is critical to building the brand reputation and several key markets show significant weakness: China, the United States, and the United Kingdom. Caterpillar needs to continue to focus on brand-building efforts to provide a greater understanding of the broader mission of the brand and how sustainability fits within the mission of the global enterprise.

Links

Caterpillar 2013 Sustainability Report
Environment, Health & Safety
Powering the Future Sustainably (video)