In July, 2013, GM and Honda announced a long-term collaboration to co-develop next-generation fuel cell and hydrogen storage systems, aiming for potential commercialization in the 2020 time frame. The two brands are also working together with stakeholders to advance refueling infrastructure, which is critical for the long-term viability and consumer acceptance of fuel cell vehicles.
Also in 2013, GM joined with Detroit Renewable Energy to turn solid municipal waste from the metropolitan Detroit area into process steam that will be used to heat and cool portions of its Detroit-Hamtramck assembly plant, home of the Chevrolet Volt. When the project is operational, 58% of the plant’s energy needs will come from renewable energy, which would make it the top GM facility in the world by percentage of renewable energy used. This agreement also eliminates the use of coal, saves money, and reduces GHG emissions by 57,000 metric tons.
The Green Advantage
GM and, with it, Chevrolet, is clearly committed to creating brand value through an improvement in the brand’s sustainable performance. From a commitment to reduce energy usage across the organization to producing leading alternative fuel cars, such as VOLT, to hydrogen development partnerships with Honda and the U.S. Army, GM is committed to sustainability as a long-term business approach.
Broadly defined to include environmental, social, and economic issues, sustainability at GM is integral to policies, initiatives, and efforts across the entire company; all of it pinned on transparency, trust, and accountability. As a way to drive employee engagement and spur innovation, sustainability is embraced throughout GM with close alignment to the business model to ensure long-term commitment and return.
GM and Honda fuel cell development partnership
Carbon Reduction Initiative