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Honda
Gap Score: +1.8
#bestglobalgreenbrands
  • Honda’s new state-of-the-art Yorii manufacturing plant yields a 40% reduction in CO2 emissions and cuts energy use by 30% per unit of production. Honda has been ranked first among Japanese automakers for its carbon disclosure practices.

  • Honda has achieved virtually zero waste to landfill at production facilities in North America and aims to become the most environmentally friendly dealer network in the industry through its dealer recycling program.

  • Since 2009, Honda has maintained a closed-loop water recycling system to meet its industrial water needs.

  • In Japan, Honda began leasing the all-electric Fit EV, which as a zero-emission vehicle, provides the greatest environmental benefit a car can. In North America, the brand released the Accord Plug-In, which comes with the most advanced powertrain in Honda’s Earth Dreams Technology line. Compared to other vehicles in its class, the Accord Plug-In is one of the world’s most efficient cars.

Working Together

Honda Motors has partnered in a joint venture with the municipal government of Saitama, Japan, to test the use of its ultra-lightweight vehicles as an alternative to traditional mass-transit systems. Honda is also participating in a cross-industry collaboration with Japanese home builder Sekisui House and the Toshiba Corporation to create a series of test houses that Honda CEO, Takanobu Ito, hopes will reveal new synergies between industries’ green technologies, and result in new value for consumers. In a similar initiative, Honda has built the Honda Smart Home in partnership with the University of California, Davis. A testing ground for new green technologies, the model home will help Honda learn more about the link between sustainable energy and electric vehicle use.

The Green Advantage

Honda has made efforts to join in green ventures and partnerships consistent with its energy-efficiency and sustainable-mobility research and development goals. The brand should expand Corporate Citizenship activities to influence current energy consumption and transportation habits as well. Those who respond to and participate in these campaigns and initiatives should be viewed as the future consumers of the technologies Honda is developing. To gain the most from its sustainability efforts, the brand must strive to bridge green innovation and eco-friendly customer habits across markets and borders.

Links

Honda Motor Co. Partners with Saitama City on Ultra Lightweight Vehicle Experiment
The Honda Smart Home
Sekisui House, Toshiba and Honda Embody 2020 Lifestyle of the Future with Real-World Smart House
How Honda created its closed-loop water recycling system