Though approximately 650,000 vehicles are registered in Mongolia and many inevitably fall out of use, there is no car recycling center in the country. To address Mongolia’s end-of-life car issues, Hyundai has partnered with the Korean International Cooperation Agency (KOICA), the government of the capital city (Ulaanbaatar), and the Mongolian Ministry of Road and Transportation to implement the Ulaanbaatar ELV Recycling Park. The park will be established on a 40-acre lot and recycle 50,000 vehicles per year, which will prevent 1,000 tons of oil waste, 13,000 tons of burnable waste, and 18 tons of air-conditioning refrigerants from polluting the environment.
Hyundai has been conducting a series of projects to revive and preserve the environment, including Hyundai Green Zone, which aims to prevent desertification, one of China’s most serious environmental challenges. During the first phase of the project, Hyundai converted 12,340 acres of salt desert in Chakanor, Neimenggu, China, into grassland. Based on the success of that project, the company launched Hyundai Green Zone II, to address desertification in another part of Neimenggu, Zhenglan Qi. Together with EcoPeace Asia, Hyundai plans to create 9,880 acres of grassland populated by local native flora in Zhenglan Qi. In addition to preventing environmental problems, Hyundai will also be lifting the district’s economy by hiring local people for the 5-year project.
The Green Advantage
Hyundai may not be a loud promoter of its eco-friendly activities, but that doesn’t hide its continuous concerns and actions for the environment. Hyundai‘s efforts toward a more sustainable future are displayed in a wide spectrum, alongside and beyond partnerships: the manufacturing process, the products themselves, and its global CSR activities. Despite a strong year in which it became the first brand to start mass-producing FCEV’s (the Tucson ix35 model), Hyundai loses some ground in our ranking. On the performance front, lower disclosure scores compared to its peers caused some decline. Still, the future is looking bright for Hyundai. It’s operational improvements, investment in renewables, and strides in clean mobility innovation in 2014 are truly impressive. Further, the Union of Concerned Scientists acknowledged the brand with the Greenest Automaker award this year; the Chinese government has selected Hyundai as the “Most Socially Responsible Company” for four consecutive years (since 2011); and, in 2013, the company ranked 2nd
in Korea’s “Top 10 Corporations that Contributed to the Society & Nation.” Clearly, Hyundai is taking all the right steps and poised to achieve big things as a sustainable brand.
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