Since 2008, Intel has linked a portion of every employee’s variable compensation—from frontline staff to its CEO—to the achievement of environmental sustainability metrics. Intel believes that including an environmental component in the overall Annual Performance Bonus (APB) calculation helps focus executives and employees on the importance of achieving environmental objectives. By sharing common incentives and working together on all levels of the company to reach common goals, Intel believes it is more likely to meet its 2020 environmental targets.
In 2012, University College London, Imperial College London, and Intel launched the Intel Collaborative Research Institute for Sustainable Connected Cities. The London-based institute is Intel’s first research center and global hub dedicated to exploring how the application of computing technologies can advance the social, economic, and environmental well-being of cities. In early 2014, Intel announced a collaboration with the city of Dublin, Ireland, to test 200 smart-sensored “gateways” around the city. The sensors, which are based on the Intel® Quark system, will gather and monitor data on the environment, including air quality and noise. The data that is collected will be openly available.
The Green Advantage
Intel is committed to building brand value by embedding corporate responsibility into every aspect of its business. As the largest voluntary purchaser of green power in the U.S., Intel focuses its environmental efforts on water and energy conservation, product energy efficiency, and reducing its greenhouse gas emissions. From a social perspective, Intel manufactures chips that are “conflict-free” and was one of the first companies to set goals around conflict minerals. Internally, the company encourages its employees to take action around sustainability and links a portion of their compensation to environmental sustainability metrics. By integrating corporate responsibility into its business so effectively, Intel protects, maintains, and builds its brand value.
2013 Corporate Responsibility Report
Intel, UCL and Imperial create Global Center for Research in Sustainable Connected Cities