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Kellogg's
Gap Score: -6.0
#bestglobalgreenbrands
  • As a member of The Consumer Goods Forum, which is dedicated to taking action regarding refrigerants, a significant source of greenhouse gas emissions, Kellogg’s is committed to the use of sustainable refrigerants. Kellogg Company’s six frozen foods manufacturing plants, all in the US, now use ammonia, a natural refrigerant.

  • Kashi’s stand-up cereal bag, made from 15% post-consumer high-density polyethylene, an industry first, won the prestigious AmeriStar award from The Institute of Packaging Professionals. Other recent achievements include a 39% increase in the Australian collection of Kellogg’s packaging as the result of the REDcycle program, and the use of “How2Recycle” labels now featured on product packaging.

  • The company’s manufacturing operations are working to reduce water use per metric ton of food produced by 15-20% by 2015. Kellogg publicly shares the results of its water risk assessment via the Water Disclosure program of the Carbon Disclosure Project.

  • The Kellogg Company’s Eggo bakery in San Jose, California, recently installed fuel cell technology to generate enough clean, reliable energy to produce approximately half of the facility’s electrical consumption—while reducing water consumption in the process.

Working Together

In order to support rice growing communities around the world and also reduce to greenhouse gas emissions by 2020, Kellogg’s is now collaborating with both Walmart and Louisiana State University to improve crop sustainability. Rice is a staple food for more than half of the world’s population, and is, of course, the star ingredient of Kellogg’s brands like Rice Krispies and Special K. Through initiatives like the Rice Master Grower Program, Kellogg’s continues to demonstrate its commitment to sustainability and corporate social responsibility.

The Green Advantage

Kellogg’s currently has an opportunity to narrow the gap between its sustainability performance and perception by expanding on its environmentally focused initiatives. While it has made various operational improvements in recent years, the company has backslid in areas like water, energy usage and greenhouse gas emissions—in part due to the recent acquisition of Pringles. However, Kellogg’s did capture positive attention as part of the high-profile Walmart Sustainability Products Expo where it announced a partnership with Walmart to support the livelihoods of rice growers and sustainable rice growing practices around the world. Kellogg’s has also partnered with Louisiana State University to promote sustainable growing methods through its Rice Master Grower Program. Other achievements include continued support behind recycling efforts and progress around sourcing sustainable palm oil.

Links

Kellogg’s 2013 Corporate Responsibility report
Kellogg's vows to only buy "deforestation-free" palm oil
Kellogg Company’s commitment to rice crop sustainability