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Nike
Gap Score: -0.5
#bestglobalgreenbrands
  • Nike reduced C02 by an impressive 13% per unit in 2013, as it progresses toward its 2015 goal of reaching a full 20% reduction.

  • Nike diverted 92% of its waste from landfills in 2013 from its major global distribution centers, with 69% diverted from its Nike World Headquarters and 44% diverted from its retail stores

  • 2013 shows Nike using 23% less water per unit with contract factories that manufacture footwear, greatly surpassing the brand’s 15% target on water-efficiency.

  • Nike has used 2 billion recycled plastic bottles in its polyester products since 2010, with this year showing an increase from 19% recycled polyester in 2012 to 43% in 2013.

Working Together

In January 2014, Nike released the Making app to the public, revealing its carefully developed Nike Materials Sustainability Index (NMSI) to designers and colleges in an effort to encourage both the creation and demand for sustainable products. Since 2011, the NMSI has been used by leading companies, manufacturers, NGO’s, and academics as the basis for an industry-wide index to evaluate product sustainability. The Making app takes that one step further, allowing designers to draw on the collective wisdom of the industry to speed the adoption of sustainable materials. Even more ambitiously, Nike has partnered with NASA, the U.S. Agency for International Development and the U.S. Department of State to catalyze action around one of the world’s biggest challenges—the sustainability of materials and how they are made. The public-private partnership called LAUNCH, which has attracted $40 million in private investments, will uncover innovations through a unique, multi-year incubation process. LAUNCH is an openly evolving project bringing together the finest problem-solving minds to focus on innovations that will transform waste, energy, water, and health.

The Green Advantage

Nike continues to drive industry standards forward by linking performance of its products and businesses to the environmental impact they create. Great brands lead, and in Nike’s case they continue to develop new technologies such as ColorDry (eliminating water and process chemicals from materials dyeing) and FlyKnit (a micro-engineering process that reduces waste) while also sharing valuable IP on sustainable materials to help the category improve production and better manage the environmental product lifecycle. While Nike still has more work to do in revolutionizing manufacturing, it has proven that the organization can grow its revenue and profits while making a “cleaner” product that benefits the athlete. Nike’s CSR activities are heavily publicized, which gives the brand favorable recognition for sustainability, creates momentum and support for its projects, and continues to raise the brand’s green profile.

Links

Nike releases app for designers containing index of materials
Nike has used 2 billion plastic bottles in its clothes
Nike is a prosocial stock so just do it