4
Nissan
Gap Score: +6.6
#bestglobalgreenbrands
  • In fiscal 2012, Nissan’s global CO2 emissions per vehicle were approximately 0.62 tons, a reduction of 15.2% from the fiscal 2005 level. The company is engaging in a variety of energy-saving activities, including the use of energy-efficient car carriers (outfitted with solar power panels and LED lighting) to reduce emissions in global logistics. One of Nissan’s new car carriers, Nissei Maru, saves as much as 1,400 tons of fuel annually, and reduces CO2 emissions by about 4,200 tons.

  • From using returnable palettes to recycling cutting oil, Nissan production sites continue to work toward reducing waste and increasing zero-waste facilities. In 2012, waste totaled 170,910 tons, a decrease of 11.8 percent from 2011.

  • In fiscal year 2012, water input in Nissan’s global sites was about 27,585 thousand cubic meters, a reduction of 5.6% from fiscal year 2011, despite an increase in global production volume.

  • Nissan has been conducting pilot programs with its New Mobility CONCEPT—an ultra-compact, zero-emission electric vehicle—to test the sustainability and effective use of micro vehicles to help meet short distance driving needs in a society with increasing numbers of elderly people and single-person households.

Working Together

To build range confidence and boost interest in and use of electric vehicles, Nissan is building EV infrastructure in collaboration with other manufacturers and with third-party energy companies. Over the next 18 months, charging stations will be installed in major U.S. cities, tripling the current number of recharging devices. Nissan is also working with national governments to support them in their own sustainability goals. The small Asian nation of Bhutan, for example, hopes to convert the country’s vehicles to almost all electric power. Nissan LEAF electric cars are to become both Bhutanese government vehicles and taxicabs in the capital city of Thimphu. 

The Green Advantage

Nissan, like many great companies today, is working on numerous ways to improve its environmental and social impact. Unlike many companies, however, Nissan has some very powerful and visible proof points that demonstrate how serious the brand is about making a difference in the world through its products and initiatives. The company's investment in LEAF, the world's best-selling electric car, as well as its promise to develop an autonomous car capable of ensuring zero road fatalities by 2020, are two prime examples. There is no doubt that these initiatives add credence to Nissan’s claim of “Innovation and Excitement for Everyone” in a very tangible way. These, along with the numerous programs to promote more efficient and effective mobility, should put Nissan at the forefront of automotive sustainability. While the technical investment in these programs has been enormous, the challenge is to leverage all this innovation to captivate customers. Though Nissan moves up a notch in our ranking, a slip in perception has prevented the brand from rising to the heights it might have reached, given its strong performance. In that case, Nissan’s overall brand value could be enhanced if its truly impressive sustainability efforts were better and more consistently communicated.

Links

Nissan’s New Mobility CONCEPT
Nissan building EV infrastructure in collaboration with other manufacturers and with third-party energy companies
Nissan is helping Bhutan convert the country’s vehicles to almost all-electric power
Nissan launches its second all-electric vehicle, the e-NV200
The Nissan LEAF was top of the 2014 Automotive Performance Index released by the Automotive Science Group
Nissan has won the U.S. EPA’s 2014 ENERGY STAR Sustained Excellence Award for the third straight year
Nissan sustainability
Nissan Green Program 2016
Nissan Sustainability Report