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Toyota
Gap Score: +0.3
#bestglobalgreenbrands
  • In 2012, Toyota reduced its CO2 emissions from logistic operations by 5000 tons and the cumulative reduction in CO2 emissions from Toyota’s hybrid vehicles was 34.10 million tons. Overall, the average fuel efficiency of Toyota vehicles in 2012 improved by 43% when compared with its vehicles produced in 1997.

  • To date, Toyota Japan has collected 30,000 of its end-of-life HV batteries and recycled all of them. In 2012, Toyota began recycling the rare earth magnets from end-of-life hybrid motors and, in 2013, the company started reusing batteries from end-of-life hybrid vehicles as stationary storage batteries and providing them to Toyota dealers, being the first in the world to do so.

  • Toyota’s water consumption per vehicle produced dropped from 3.4 in 2011 to 3.2 cubic meters of water in 2012. In fiscal year 2011, Toyota Motor Manufacturing France (TMMF) introduced a rainwater recovery basin, which helped TMMF reduce its water purchases by 37%. Building on this achievement, in 2012 TMMF extended its rainwater storage, allowing it to achieve zero purchased water for manufacturing for several months of operation.

  • Toyota is continuing the development of its Fuel Cell Vehicle (FCV), which will have a CO2 and pollution emissions rate of 0%. Called the Toyota FCV Concept, the car will be a pioneer achievement in the development of hydrogen-powered vehicles and is scheduled for production in 2015. The vehicle will have a driving range of at least 500 km and refueling times as low as 3 minutes,which is roughly the same time as a gasoline-powered car.

Working Together

In 2011, the Toyota do Brasil Foundation formed the Toyota APA Costa dos Corais Project in partnership with the Chico Mendes Institute for Biodiversity Conservation, a Brazilian governmental agency, and the NGO SOS Atlantic Forest. The goal of this unique partnership is to protect plants, animals, coral reefs, mangroves, and the endangered manatee within an environmental protection area created by the Brazilian government. In this first year of activities, the project has equipped the headquarters with electronic items such as computers to increase the effectiveness of administrative activities, and equipped the vehicle fleet with boats and motorcycles to expand its inspection activity. The foundation supports the Manatee Association, by providing equipment for an auditorium to promote environmental education. In 2014, Toyota Financial Services issued the first “Green Bond” in the auto finance industry, in the form of $1.75 billion in asset-backed securities. The bond focuses exclusively on providing lending assistance to purchasers of fuel-efficient and reduced-emission vehicles. The firm currently has 9 vehicles in its portfolio that qualify. By empowering more customers to acquire cleaner vehicles, Toyota is helping to create a more sustainable world.

The Green Advantage

Undoubtedly, Toyota’s role as a pioneer of the hybrid automobile has given it a tremendous advantage in the public’s perception of its green practices. As industry competitors gain ground in the area of sustainability, the time has come for the brand to differentiate itself further. A consistent approach to its corporate citizenship efforts would go a long way to restoring the brand to the coveted number one spot in the Best Global Green Brands ranking. Until now, Toyota has focused broadly on financially supporting a wide and varied array of sustainability efforts globally. Additional value would be attained by focusing such initiatives on the sustainability mission of the key business activities, such as the reduction of carbon emissions.

Links

Environmental Facts & Figures from Toyota’s 2012 Sustainability Report
Toyota’s APA Costa dos Corais Project
Toyota’s Green Bond