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Xerox
Gap Score: +14.6
#bestglobalgreenbrands
  • As part of a corporate energy challenge program begun in 2003, Xerox successfully reduced emissions by 42 percent, or 210,000 tons of CO2 by the conclusion of the program in 2012.

  • 42,000 metric tons of waste were prevented from entering landfills because of Xerox’s combined return programs (equipment remanufacture, in conjunction with parts and consumables reuse and recycling), equaling a 99.3 percent landfill avoidance rate

  • As part of Xerox’s commitment to conserve resources, it has been actively reducing water consumption, which has decreased 35 percent since 2009, and decreased 17 percent in 2012, compared to the previous year.

  • In 2012, 100 percent of all Xerox’s new eligible products met the current ENERGY STAR requirements. Continued success in cutting the power consumption of its laser-based printing products has been achieved by adjustments in the fuser design, changes to the properties of the toner, more efficient electronic controls and the workings of the xerographic system as a whole.

Working Together

In 2013, Xerox partnered with Fuji to form Fuji Xerox to ensure ethical procurement in the supply chain, both in logistics and in purchases, including purchases of paper and production materials. To ensure procurement practices that respect human rights and the environment, Fuji Xerox works with suppliers to share information and gather data through self-assessments. Based on analyses of the results, Fuji Xerox develops action plans alongside its business partners and provides support for improvement efforts. This approach helps ensure that ethical procurement practices take firm root and continue to improve. Xerox recently joined the Sustainable Electronics Recycling International (SERI) coalition to help launch a program to encourage companies to responsibly reuse and recycle electronics. Xerox is among 10 companies partnering with SERI to support the R2 Leader program. By joining the R2 Leader program, companies are making a commitment to support R2-certified electronics refurbishment and recycling, and to consider R2 certification when choosing a recycling partner. R2 Leaders, including Xerox, now have a leadership role in projects for responsible reuse and recycling around the world.

The Green Advantage

A top riser in our ranking last year, Xerox continues to climb. Moving up two spots thanks to steady performance and stable perceptions, Xerox is enabling sustainable enterprise, which focuses on efforts that positively impact internal stakeholders, customers, and the environment. It continues to develop energy-saving technologies—all of Xerox’s new eligible products meet ENERGY STAR requirements—and, in 2012, the brand reached a company-wide energy milestone, surpassing an ambitious CO2 target. Xerox also recently announced plans to partner with SERI, Sustainable Electronics Recycling International, to encourage other companies to responsibly reuse and recycle. In 2013, it partnered with Fuji to form Fuji Xerox to ensure the ethical procurement of paper and production materials within the supply chain. Despite its conscientious actions, Xerox isn’t top of mind when people think of “sustainable brands”—partly due to insufficient disclosure. However, Xerox could strengthen its sustainable leadership and market positioning by communicating, not only its promise of making business simpler, but also its efforts to take the “excess waste” out of its products and activities—as well as our lives.

Links

Xerox 2013 Summary Report on Global Citizenship
Xerox Extends Reach of Sustainability Practices Encouraging Others to Recycle Electronics Responsibly
Fuji Xerox green procurement