Danone is developing a new kind of social innovation strategy, which is the result of the dual economic and social project initiated forty years ago by founder Antoine Riboud, who believed that the role of a business was not to set economic and social performance against each other, but rather to reconcile them.
Not only ensuring that people and the environment are treated responsibly, but also driving innovation within the company, Danone is experimenting with sustainable solutions in agriculture and engaging with stakeholders at every level—communities, local authorities, and NGOs—to pursue economic growth responsibly. Whether investing in ecosystem restoration projects, boosting local employment and micro-entrepreneurship, or sourcing and securing its milk and fruit supplies through partnerships with small farmers, Danone, through the Danone Fund, finances projects that are at the heart of the company’s business activities.
The Green Advantage
Danone demonstrates its commitment to social and environmental responsibility admirably through its brand, and pursues sustainable economic development through key programs such as danone.communities (co-building local businesses) and the Danone Ecosystem Fund (intended to strengthen and develop the brand’s ecosystem of farmers, suppliers, subcontractors, and distributors, etc.). By leveraging co-creation, partnerships, and entrepreneurship—and promoting social business (as defined by Nobel Peace Prize–winner and micro-lending pioneer, Muhammad Yunus)—the brand is leading the way toward a new kind of development model. Danone communicates openly and effectively about its many initiatives and conveys its social-innovation strategy and commitment to health with sincerity. As a result of its ability to adapt to a shifting context globally, the brand is enabling more consumers to access its products and, at the same time, boosting its reputation. Rightly perceived as a company that works to actualize and apply its philosophy in the real world, Danone has put the notion of shared
firmly into practice.
Danone’s Way of Doing Business
A Sustainable Food Chain
Danone Down to Earth news