7,498 $m
The first half of 2012 saw solid sales growth of 5.9% for Danone, the multinational French food products corporation. Already the world’s largest yogurt maker and one of the largest producers of bottled water, Danone increased and updated its retail presence and leveraged its strong brand equity to enter new markets with an alreadyrecognized name. The result? For the first time in the company’s history, emerging markets accounted for over half of its entire business. This expansion drove growth in fresh dairy products, while water enjoyed a jump of 15.7% in sales. Committed to constantly optimizing the nutritional quality of its products and providing its consumers with clear and transparent nutritional information, Danone is also doing its part to combat childhood obesity and supports a number of initiatives that encourage people to adopt a balanced diet and become more physically active. True to its stated mission, Danone relies on the work of 1,200 biologists, nutritionists, and food safety experts to “deliver health through nutrition to as many people as possible.”