BEST GLOBAL BRANDS
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METHODOLOGY
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Best Global Brands
2007 Ranking of the Top 100 Brands
| 1 | 1 |  | United States | Beverages | 65,324 | -3% |
| 2 | 2 |  | United States | Computer Software | 58,709 | 3% |
| 3 | 3 |  | United States | Business Services | 57,090 | 2% |
| 4 | 4 |  | United States | Diversified | 51,569 | 5% |
| 5 | 6 |  | Finland | Electronics | 33,696 | 12% |
| 6 | 7 |  | Japan | Automotive | 32,070 | 15% |
| 7 | 5 |  | United States | Electronics | 30,954 | -4% |
| 8 | 9 |  | United States | Restaurants | 29,398 | 7% |
| 9 | 8 |  | United States | Media | 29,210 | 5% |
| 10 | 10 |  | Germany | Automotive | 23,568 | 8% |
| 11 | 11 |  | United States | Financial Services | 23,442 | 9% |
| 12 | 13 |  | United States | Electronics | 22,197 | 9% |
| 13 | 15 |  | Germany | Automotive | 21,612 | 10% |
| 14 | 12 |  | United States | Tobacco | 21,282 | 0% |
| 15 | 14 |  | United States | Financial Services | 20,827 | 6% |
| 16 | 16 |  | United States | FMCG | 20,415 | 4% |
| 17 | 17 |  | France | Luxury | 20,321 | 15% |
| 18 | 18 |  | United States | Business Services | 19,099 | 9% |
| 19 | 19 |  | Japan | Automotive | 17,998 | 6% |
| 20 | 24 |  | United States | Internet Services | 17,837 | 44% |
| 21 | 20 |  | South Korea | Electronics | 16,853 | 4% |
| 22 | 21 |  | United States | Financial Services | 14,343 | 10% |
| 23 | 28 |  | United Kingdom | Financial Services | 13,563 | 17% |
| 24 | 23 |  | Switzerland | Beverages | 12,950 | 4% |
| 25 | 26 |  | Japan | Electronics | 12,907 | 10% |
| 26 | 22 |  | United States | Beverages | 12,888 | 2% |
| 27 | 29 |  | United States | Business Services | 12,448 | 9% |
| 28 | 32 |  | United States | Transportation | 12,013 | 12% |
| 29 | 31 |  | United States | Sporting Goods | 12,003 | 10% |
| 30 | 27 |  | United States | Alcohol | 11,652 | 0% |
| 31 | 25 |  | United States | Electronics | 11,554 | -6% |
| 32 | 33 |  | United States | Financial Services | 11,433 | 12% |
| 33 | 39 |  | United States | Electronics | 11,037 | 21% |
| 34 | 34 |  | Germany | Business Services | 10,850 | 8% |
| 35 | 37 |  | United States | Financial Services | 10,663 | 11% |
| 36 | 35 |  | Japan | Electronics | 10,581 | 6% |
| 37 | 36 |  | United States | Financial Services | 10,340 | 6% |
| 38 | 41 |  | Sweden | Home Furnishings | 10,087 | 15% |
| 39 | 42 |  | Switzerland | Financial Services | 9,838 | 13% |
| 40 | 40 |  | United States | FMCG | 9,341 | 6% |
| 41 | 30 |  | United States | Automotive | 8,982 | -19% |
| 42 | 48 |  | Netherlands | Electronics | 7,741 | 15% |
| 43 | 44 |  | Germany | Diversified | 7,737 | -1% |
| 44 | 51 |  | Japan | Electronics | 7,730 | 18% |
| 45 | 45 |  | United States | Automotive | 7,718 | 0% |
| 46 | 46 |  | Italy | Luxury | 7,697 | 8% |
| 47 | NEW |  | United States | Financial Services | 7,490 | N/A |
| 48 | 47 |  | United States | Internet Services | 7,456 | 10% |
| 49 | NEW |  | France | Financial Services | 7,327 | N/A |
| 50 | 49 |  | United States | Business Services | 7,296 | 8% |
| 51 | 53 |  | France | FMCG | 7,045 | 10% |
| 52 | 50 |  | United States | Media | 6,907 | 4% |
| 53 | 54 |  | United States | FMCG | 6,544 | 5% |
| 54 | 56 |  | Germany | Automotive | 6,511 | 8% |
| 55 | 55 |  | United States | Internet Services | 6,067 | 0% |
| 56 | 57 |  | United States | Electronics | 6,050 | 2% |
| 57 | 58 |  | United States | FMCG | 6,025 | 7% |
| 58 | 61 |  | France | Luxury | 5,830 | 13% |
| 59 | 59 |  | United States | FMCG | 5,777 | 6% |
| 60 | 60 |  | United States | Restaurants | 5,682 | 6% |
| 61 | 52 |  | United States | Apparel | 5,481 | -15% |
| 62 | 65 |  | United States | Internet Services | 5,411 | 15% |
| 63 | 63 |  | Switzerland | FMCG | 5,314 | 8% |
| 64 | 73 |  | Spain | Apparel | 5,165 | 22% |
| 65 | 62 |  | United States | FMCG | 5,103 | 1% |
| 66 | 68 |  | United States | Diversified | 5,059 | 10% |
| 67 | 67 |  | France | FMCG | 5,019 | 8% |
| 68 | 74 |  | Germany | Automotive | 4,866 | 17% |
| 69 | 71 |  | Germany | Sporting Goods | 4,767 | 11% |
| 70 | 64 |  | United States | FMCG | 4,600 | -5% |
| 71 | 72 |  | Switzerland | Luxury | 4,589 | 8% |
| 72 | 75 |  | South Korea | Automotive | 4,453 | 9% |
| 73 | 81 |  | France | Luxury | 4,255 | 10% |
| 74 | 66 |  | United States | Restaurants | 4,254 | -9% |
| 75 | 80 |  | Germany | Automotive | 4,235 | 8% |
| 76 | 78 |  | United Kingdom | Media | 4,197 | 6% |
| 77 | 69 |  | United States | Electronics | 4,149 | -9% |
| 78 | 77 |  | Japan | Electronics | 4,135 | 4% |
| 79 | 82 |  | United States | Luxury | 4,003 | 5% |
| 80 | NEW |  | Germany | Financial Services | 3,957 | N/A |
| 81 | 85 |  | Netherlands | Financial Services | 3,880 | 12% |
| 82 | 70 |  | United States | Electronics | 3,874 | -12% |
| 83 | 86 |  | France | Luxury | 3,852 | 15% |
| 84 | 76 |  | United Kingdom | Energy | 3,794 | -5% |
| 85 | 87 |  | France | Alcohol | 3,739 | 15% |
| 86 | 79 |  | United States | FMCG | 3,732 | -5% |
| 87 | 83 |  | France | Alcohol | 3,638 | 2% |
| 88 | 91 |  | United States | Restaurants | 3,631 | 17% |
| 89 | 84 |  | United States | Electronics | 3,605 | 1% |
| 90 | 88 |  | United States | FMCG | 3,445 | 8% |
| 91 | 93 |  | United Kingdom | Alcohol | 3,379 | 11% |
| 92 | 92 |  | Japan | Automotive | 3,354 | 9% |
| 93 | 89 |  | Netherlands | Energy | 3,331 | 5% |
| 94 | 96 |  | Italy | Luxury | 3,286 | 14% |
| 95 | 98 |  | United Kingdom | Luxury | 3,221 | 16% |
| 96 | 99 |  | Germany | FMCG | 3,116 | 16% |
| 97 | 94 |  | South Korea | Electronics | 3,100 | 3% |
| 98 | 90 |  | Japan | Automotive | 3,072 | -1% |
| 99 | NEW |  | United States | Luxury | 3,046 | N/A |
| 100 | NEW |  | United States | Automotive | 3,026 | N/A |