BEST GLOBAL BRANDS

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Best Global Brands

2008 Ranking of the Top 100 Brands

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RankPrevious RankBrandRegion/CountrySectorBrand Value ($m)Change in Brand Value
11United StatesBeverages66,6672%
23United StatesBusiness Services59,0313%
32United StatesTechnology59,0071%
44United StatesDiversified53,0863%
55FinlandElectronics35,9427%
66JapanAutomotive34,0506%
77United StatesTechnology31,2611%
88United StatesRestaurants31,0496%
99United StatesMedia29,2510%
1020United StatesTechnology25,59043%
1110GermanyAutomotive25,5779%
1212United StatesTechnology23,5096%
1313GermanyAutomotive23,2988%
1416United StatesFMCG22,6898%
1515United StatesFinancial Services21,9405%
1617FranceLuxury21,6026%
1718United StatesTechnology21,30612%
1814United StatesTobacco21,3000%
1911United StatesFinancial Services20,174-14%
2019JapanAutomotive19,0796%
2121South KoreaTechnology17,6895%
22NEWSwedenApparel13,840N/A
2327United StatesTechnology13,83111%
2433United StatesTechnology13,72424%
2525JapanElectronics13,5835%
2626United StatesBeverages13,2493%
2723United KingdomFinancial Services13,143-3%
2824SwitzerlandBeverages13,0561%
2929United StatesSporting Goods12,6726%
3028United StatesTransportation12,6215%
3134GermanyTechnology12,22813%
3231United StatesTechnology11,6951%
3330United StatesAlcohol11,438-2%
3422United StatesFinancial Services11,399-21%
3538SwedenHome Furnishings10,9138%
3636JapanElectronics10,8763%
3732United StatesFinancial Services10,773-6%
3835United StatesFinancial Services10,331-3%
3940United StatesFMCG9,7104%
4044JapanElectronics8,77213%
4139SwitzerlandFinancial Services8,740-11%
4237United StatesFinancial Services8,696-16%
4342NetherlandsElectronics8,3258%
44NEWCanadaMedia8,313N/A
4546ItalyLuxury8,2547%
4648United StatesRetail7,9917%
4750United StatesBusiness Services7,9489%
4843GermanyDiversified7,9433%
4941United StatesAutomotive7,896-12%
5045United StatesAutomotive7,609-1%
5151FranceFMCG7,5087%
5252United StatesMedia7,1934%
5354GermanyAutomotive7,0478%
5447United StatesFinancial Services7,022-6%
5549FranceFinancial Services7,001-4%
5653United StatesFMCG6,6462%
5757United StatesFMCG6,4377%
5862United StatesRetail6,43419%
5956United StatesBusiness Services6,3936%
6058FranceLuxury6,3559%
6159United StatesFMCG6,1056%
6264SpainApparel5,95515%
6363SwitzerlandFMCG5,5925%
6460United StatesRestaurants5,582-2%
6555United StatesMedia5,496-9%
6667FranceFMCG5,4088%
6768GermanyAutomotive5,40711%
6866United StatesDiversified5,2885%
6965United StatesFMCG5,2643%
7069GermanySporting Goods5,0726%
7171SwitzerlandLuxury4,9568%
7272South KoreaAutomotive4,8469%
73NEWCanadaElectronics4,802N/A
7470United StatesFMCG4,6361%
7575GermanyAutomotive4,6039%
7673FranceLuxury4,5758%
7761United StatesApparel4,357-20%
7878JapanElectronics4,2814%
7983FranceLuxury4,23610%
8079United StatesLuxury4,2085%
8174United StatesRestaurants4,097-4%
8280GermanyFinancial Services4,0332%
8385FranceAlcohol3,9516%
8484United KingdomEnergy3,9113%
8588United StatesRestaurants3,8797%
8681NetherlandsFinancial Services3,768-3%
8777United StatesElectronics3,721-10%
8889United StatesFMCG3,6822%
8991United KingdomAlcohol3,5906%
9092JapanAutomotive3,5887%
9194ItalyLuxury3,5859%
9290United StatesFMCG3,5824%
93NEWItalyAutomotive3,527N/A
94NEWItalyLuxury3,526N/A
9587FranceAlcohol3,513-3%
96NEWUnited StatesHospitality3,502N/A
9793NetherlandsEnergy3,4714%
9896GermanyFMCG3,4019%
99NEWUnited StatesTransportation3,359N/A
100NEWUnited StatesFinancial Services3,338N/A