Related Report

Best Global Green Brands

Which brands lead when it comes to the environment. 

Best Global Green Brands

Related Report

Best Retail Brands 2011

Signs of recovery and the road ahead

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Brand Leader

Promise More and Deliver Better: Business consulting firms need to shift their understanding of brands

By Josh Feldmeth, Chief Executive Officer, Interbrand New York

B2B brands need harness the high-touch, human centered nature of their sector and use it to drive brand value.

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Brand Leader

JOSÉ PARÉS, VICE-PRESIDENT, CHIEF SALES AND MARKETING OFFICER

Grupo Modelo

“Success is only possible with a quality product, a long-term strategy, constant innovation, an efficient and extensive distribution network and an excellent team of people committed to getting excellent results.”

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Knowledge

Forget the Fireworks: Going deep to build a brand-centric business

by Stephanie Matthews and Ben Shaw, Associate Directors of Brand Engagement in London

Everyone focuses on the brand launch, but the most successful brands know to focus on what happens before and after.

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Knowledge

How will BP’s oil spill reshape the energy sector?: Transparency and responsibility

By Nik Stucky, Global Practice Leader, Brand Valuation

Communicating risk and rewards, branding from within, and sector responsibility.

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Brand Leader

Mads Nipper, Executive VP Marketing & Products

LEGO Group

"One of the biggest challenges we face is how to actually bring a “system in play” to a digital world.  We have to ask, what does it mean to deliver a creative and fun experience online, in the digital universe?"

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Event

Launch Event at the NYSE

On September 15th, the top 100 brands joined Interbrand to announce the 2010 Best Global Brands results at the New York Stock Exchange. Watch the video highlights of the celebration and hear from many of the brands on how they welcomed their performance this year.

Watch the video

Brand Leader

Amanda Mackenzie, Chief Marketing and Communications Officer

Aviva plc

Amanda Mackenzie speaks with Interbrand about the growing influence of digital, the role of marketing in financial services and the Aviva brand.

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Brand Leader

Makoto Yamamoto

Daiwa House Industry Co., Ltd.

Something that we have given attention to until now and that I believe will remain important is to further advance sales promotion and brand communication as activities that complement each other, rather than carrying them out as separate objectives.

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Knowledge

Sustainable innovation: Staying true to your brand promise

By Paula Oliveira, Associate Director Brand Valuation, Interbrand London

Sustainability is a proven way to maintain brand value – provided that sustainability initiatives align with a brand’s larger business strategy and values.

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News Room

The Wall Street Journal

Brands bounce back, with some casualties

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Knowledge

The art of an idea: The storytelling of the most creative global brands

By Gion-Men Kruegel-Hanna, Executive Creative Director, Interbrand London

Creativity and great stories simplify customers’ decisions, increase sales and provide opportunities to differentiate your brand.

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Brand Leader

Anders Sundt Jensen, Vice President Brand Communications

Mercedes-Benz

"As the company that invented the modern automobile, Mercedes-Benz has a special obligation to play a leading role in developing the cars of tomorrow."

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Brand Leader

Michael Rossa, Vice President Market Communications, Corporate Communications and Government Affairs

Siemens

"I am optimistic about the future because Werner von Siemens said: 'I will never sacrifice the future for momentary gain.' This dedication is very much alive in the company – you feel it every single day."

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News Room

CNBC Guest Blog

By Jez Frampton, CEO of Interbrand

CEO Blog: Best Global Brands 2010

Go to the blog post

Brand Leader

Dr. Uwe Ellinghaus, Director Brand Steering, Brand Management BMW and Marketing Services

BMW

"Today’s consumers are seeking out unique experiences and brands that are in line with their own personal beliefs."

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Brand Leader

Wonhong Cho, Executive Vice President (Chief Marketing Officer)

Hyundai

"In this economic crisis…we never stopped transferring our operations to meet consumer needs in key local markets. This effort is appealing to our consumers."

Watch the video

Knowledge

Reevaluating Consumer Spending in a Recession:
What to do with your brand now

by Helen Lowham, Associate Director, Strategy and Megan MacLennan, Strategy Consultant

Find out how to drive successful brands in this fluctuating economy.

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Knowledge

Sub-brand, label or core concepts: When it comes to sustainability, are automotive brands crafting the right strategies?

By Michel Gabriel, Managing Director, Interbrand Munich

Brand strategies may vary, but automotive brands don’t have to make “either-or” decisions when integrating sustainability into their brand.

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Brand Leader

Claire Chai, Senior Vice President, Marketing Division

Kia

"Performance, fuel efficiency and high technology features help them make rational decisions. But it is more important and difficult to trigger people’s emotions."

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Knowledge

Learning from BP’s nightmare scenario: Three brand lessons

by Graham Hales, CEO, Interbrand London

Reevaluate the concept of fair profit, ensure that leaders are effective communicators and cater to a broad audience.

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Brand Leader

Barton Warner, Vice President, U.S. Marketing and New Business Development

Bayer

“Maximizing our presence in the rapidly growing digital space — ensuring that it is fully integrated and complements our traditional media — will be a critical component to our growth strategy over the next five years.”

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Knowledge

Four principles of world changing brands: Use creativity and innovation to spark interest and demand

by Craig Stout, Senior Creative Director, Interbrand New York

IKEA, Jack Daniel’s and Target all get creativity right.

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Knowledge

Lead and Inspire:  A new age of corporate citizenship

by Tom Zara, Executive Director, Strategy, Interbrand New York

Crafting an inspired and unique corporate citizenship practice.

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Brand Leader

Adele D. Ambrose, Senior Vice President and Chief Communications Officer

Merck

“More and more, we see our customers – including healthcare professionals and healthcare consumers – caring about the company behind our medicines and vaccines.”

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Knowledge

The customer is in charge: the future of the digital experience

By Jeff Mancini, Senior Director Strategy (Digital), Interbrand New York

Under the new social microscope, brands need to be more personal, honest and relevant.

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Knowledge

How do strong brands affect talent recruitment? Top brands attract top candidates

By Maryann Stump, Senior Director, Interbrand New York

Use your brand to attract the best talent.

Read the full article