CAPTURE THIS

By Interbrand Canada


Brand experience has evolved into something much more powerful. Find out how it's engaging us in brilliant new ways.

DEFEATING THE DARK FORCES

By Mark Dwyer
Director of Verbal Identity

Through the light of innovation and commitment to daring, brands can overcome the 7 “dark forces” that undermine success.

DESIGN IS A POWERFUL TOOL. WHY AREN’T MORE CANADIAN BRANDS WIELDING IT?

By Chris Armstrong & Ellen Wilson
Design Director & Senior Program Manager

How Canadian brands can leverage design to break into new markets, differentiate, and push their way onto the world stage.

DON’T JUST COMPLY, CREATE

By Meghann Fraser
Director, Strategy

By moving from compliance to creating shared value, brands can do more to boost their brand and bottom line, while also benefitting society.

IT’S WHAT’S INSIDE THAT COUNTS

By Amanda Caswell
Consultant of Verbal Identity

In order to excel externally, brands must first succeed internally. Are Canadian businesses strong enough from within to win long-term?

THE PRIVATE SIDE OF BRANDS

By Nicholas Lakas
Director, Strategy

Meet three Canadian brands from the private sector whose focus on the long term has created brands that lead their respective industries, domestically and abroad.


MADE IN CANADA—THESE TECH COMPANIES ARE SHAKING THINGS UP

By Interbrand Canada


From Shopify to WattPad, Canada’s tech brands are transforming the country’s business landscape.