Best Korea Brands 2013


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Harry woo
Senior Manager
Interbrand Korea
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T +82 2 515 9150
harry.woo@interbrand.com

THE FIRST OFFICIAL RANKING OF THE BEST KOREA BRANDS

Best Korea Brands 2013


We are pleased to present our first official ranking of the Best Korea Brands.

While not immune from the current ebbs and flows of the world economy, Korea continues to stride forward, with a significant number of brands represented in Interbrand’s annual Best Global Brands report. Brands like Samsung, Hyundai and Kia are world leaders and world changers in every sense, and their combination of pace-setting quality matched with a strong eye on design make them irresistible to consumers across the planet. Samsung, widely regarded as the only true contender for Apple’s crown in the consumer electronics space, was one of the highest climbers on the 2012 Best Global Brands ranking. Hyundai is clearly bridging the gap from “value” play to desirable brand, with the Elantra named North American car of the year at the 2012 Detroit Auto Show. Meanwhile, Kia is capturing the hearts and minds of millennial and Gen Y consumers with aggressive styling and ambitious plans to bring its flagship K9 model to the world.

It’s easy to focus on the established global players, but brands like NHN—a novel portal for search, micro-blogging, gaming, and philanthropy—gives us a glimpse of the web’s future, while brands like SK Telecom and KT are quietly transforming communication through devices, computing and broadband. What’s happening in Korea today surely holds the promise of an exciting tomorrow. Yet it isn’t just the tech sector that keeps Korea striding ahead. Its backbone infrastructure of heavy industry joined-up approach to business, and focused and aggressive investment and development strategies, are the keys to Korea’s success. Many observers have already remarked upon China’s interest in Korea’s approach to business and the results speak for themselves—providing the focus and critical mass to create world leading financial services, retail experiences and of course, heavy industrials. I was talking to an industry friend recently who has based his digital business in Seoul because he sees it as a perfect location to push the boundaries on mobile, social, and all forms of digital marketing. Our recent white paper, ‘Branding in the Post-Digital World’, clearly illustrates the true potential for brands in the omnichannel world; not simply to flood the market with ‘little-used’ apps, but to create a holistic, differentiated experience for customers, employees, partners and investors alike. And let’s not forget the phenomenon that is ‘Psy’! ‘Gangnam style’ has captured the imaginations of people the world over, becoming the most viewed YouTube video ever, spawning countless imitators and spoofs that fill the pages of the web. But more than teaching us all some new dance steps, Psy signifies Korea’s potential to establish itself as a cultural and artistic influence. This provides greater depth and opportunity for ‘Brand Korea,’ literally opening a new door for brands in a world ever more hungry for entertainment and new cultural references. Given this exciting backdrop, it’s hardly surprising to hear that we are very proud to announce this ranking of the Best Korea Brands, and that we are watching the market very closely as a hotbed of innovation. From state of the art technology to the dance steps of ‘Gangnam Style,’ Korean brands are true world changers.

Best regards,
Jez Frampton
Jez Frampton
Global CEO, Interbrand

2013 RankBrandBrand NameRegion/CountrySectorBrand Value ($m USD)Change in Brand Value
1
Samsung ElectronicsKoreaElectronics32,893New
2
Hyundai Motor CompanyKoreaAutomotive7,473New
3
Kia Motors CorporationKoreaAutomotive4,089New
4
SK TelecomKoreaTelecommunications3,998New
5
POSCOKoreaBasic Materials2,547New
6
KB Kookmin BankKoreaFinancial Services2,491New
7
Samsung Life InsuranceKoreaFinancial Services1,677New
8
NAVERKoreaMedia2,368New
9
Shinhan CardKoreaFinancial Services2,074New
10
LG ElectronicsKoreaElectronics2,056New
11
Shinhan BankKoreaFinancial Services1,992New
12
Korea TelecomKoreaTelecommunications1,870New
13
Hana BankKoreaFinancial Services1,808New
14
Hyundai Heavy IndustriesKoreaHeavy Industry1,747New
15
LG ChemKoreaChemicals1,696New
16
Samsung Fire & Marine InsuranceKoreaFinancial Services1,677New
17
Hyundai MobisKoreaAutomotive1,284New
18
Lotte ShoppingKoreaRetail1,195New
19
Hyundai CardKoreaFinancial Services1,141New
20
Amore PacificKoreaFMCG1,079New
21
Samsung CardKoreaFinancial Services1,062New
22
Samsung C&TKoreaConstruction1,026New
23
Kyobo Life InsuranceKoreaFinancial Services956New
24
Hyundai Engineering & ConstructionKoreaConstruction932New
25
SK InnovationKoreaEnergy848New
26
Hankook TireKoreaAutomotive726New
27
Hyundai Department StoreKoreaRetail594New
28
LG Household & Health CareKoreaFMCG545New
29
Hite JinroKoreaAlcohol484New
30
CJ CheiljedangKoreaFMCG469New