Playing to Give
Wayne Pickup with James Bickford
James Bickford talks to Wayne Pickup, Chief Executive Officer of Lotto New Zealand about the benefits of giving back to local communities, so that everyone ultimately wins with the lottery.
Wayne Pickup on a surprising lottery brand purpose
Wayne shares the Lotto New Zealand brand purpose and central proposition to make the lottery a win-win venture by giving back locally.
Wayne Pickup on the importance of leadership commitment
Wayne highlights the importance of a customer-centered experience, and remarks on the amount of courage necessary to make thoughtful and sustainable decisions in a business environment.
About James Bickford
James Bickford is Managing Director, Interbrand New Zealand. When asked, What's one thing you would change about the world if you could? James answered: In a world where inequality is impacting more lives than ever, the one thing I would change about the world would be for everyone to no longer focus on what we can all get out of 'Humanity', but to re-engage and deliver results for 'Humankind'.
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