IQ

The Creative Issue

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Editorial Staff



The Digital Issue

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The Editorial Staff



The Corporate
Citizenship Issue


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printed issue here


The Editorial Staff


The Political Issue

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IQ: Political Issue

The Editorial Staff


What's in Store
for 2013

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Editorial Staff

Pivotal

Maybe it happens once in a generation, maybe more often, but we usually know it when we see it: Something takes the world as it was and sends it spinning in a new direction. We asked a random assortment of Interbranders to identify just such a pivotal moment, invention, or idea.

The PillThe Pill
Jane Parker
CEO, InterbrandHealth

For millions of women, the pill inspired individuality, role reversal, gender equality, sexual revolution, reproductive choice, women’s rights, feminism, women’s liberation, and life planning.
 

DiagramsVisual Diagrams
Jihun Moon
Managing Director, Interbrand Seoul

The visual diagram is one of the most powerful languages, regardless of region, country or culture. In fact, it has changed the world by sharing a common tool that people around the globe can understand easily.
 

PriusToyota Prius
Roberto Vilchis
Senior Designer, Interbrand Tokyo

The events of March 11, 2011 have changed our view towards energy resources. Toyota has announced plans to install solar panels on the roof of the next generation Prius and make plug-in technology standard in 2014. Toyota keeps opening paths for others to follow.

iPadiPad
Mary Cabrera
Global Chief Talent Officer, Interbrand

On a personal level, the iPad has given my son (who has autism and is non-verbal) the ability to communicate his needs and wants for an endless number of things, as well as express himself by drawing, playing the piano, learning his ABCs, and “talking” to someone whenever he wants.

FootballFootball
Cassidy Morgan
CEO, Central and Eastern Europe, Interbrand

Soccer, or the “real” football, is the most popular sport in the world. To play you don’t even need a ball. A rock will do, a crushed can. Anything. Football unifies and enables. Football empowers and instills confidence. Football drives democracy and equality. Football is the world’s game, and it is world changing.

FYIQ

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    Brandspotting
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    Opening Up