Engaging the Hand Raisers
Brendan Jones with Andrea Sullivan
“Stay positive, stay forthright. It’s important to have visible leadership that can say this is something that the company is 100% behind in all of our tactics, and our strategies.”
Brendan Jones on engagement with the new Nissan LEAF
83% of Nissan LEAF owners are new to the Nissan brand. How do we as a company want to engage with these customers before they actually make the purchase decision? Then during the purchase decision? And then that relationship afterwards? With Nissan LEAF it is an ongoing relationship.
About Andrea Sullivan
Andrea Sullivan is Executive Director, Client Services, Interbrand New York. When asked, What’s one thing you would change about the world if you could? Andrea answered: "I would create a moral universe, where right and wrong matter. I was lucky enough to participate in an intimate session with Desmond Tutu where he talked about his ongoing reconciliation mission with former apartheid oppressors in South Africa. He underscored that if all of us treated one another as family and could “see with the eyes of the heart,” we could cultivate the qualities of love, forgiveness, humility, generosity, and courage that we need to change ourselves and our world."
Interview: Global and Local Responsibility
Belief in the Brand - Our work with Nissan
- Visit Interbrand’s blog on Nissan LEAF