IQ: The Digital Issue

The Digital Issue

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The Creative Issue

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IQ: Political Issue

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What's in Store
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Building a Better Pipeline

Sam Zellner with Jeff Mancini

AT&T

For Sam Zellner, Executive Director of Innovation at AT&T, the best new ideas don’t come in a momentary flash of brilliance. Instead they are living, breathing things, cultivated by a devoted team, nurtured by a community and culture, and tested in the world to gauge their worth. Zellner talks with Interbrand’s Jeff Mancini about the unique culture of innovation he’s helping to manage at AT&T and the new processes they’ve put in place to turn ideas into truly useful technology.

Sam Zellner on delivering on Rethink Possible and activating innovation across a global organization
Sam shares how innovation is being realized across AT&T at all levels of the organization, helping to deliver on their brand promise of Rethink Possible.

Sam Zellner on The Innovation Pipeline
Sam talks about The Innovation Pipeline (TIP), AT&T’s internal innovation platform that gives all levels of employees a chance to have their ideas heard – and realized faster than ever before.

Sam Zellner on TIP products and AT&T’s Four Pillars of Innovation
Sam shares examples of products realized through TIP and expands on AT&T’s Four Pillars of Innovation: The Innovation Pipeline (TIP), Labs, Fastpitch, and the Foundry.

FYIQ

  • ABOUT JEFF MANCINI
    Jeff Mancini is Senior Director, Digital Strategy and Guest Editor of IQ.

    What’s one thing you would change about the world if you could? Jeff answered: I’d rewire everyone to be optimistic. Because optimism will breed the courage needed to change the world.
  • Jeff.Mancini@interbrand.com