Building a Better Pipeline
Sam Zellner with Jeff Mancini
For Sam Zellner, Executive Director of Innovation at AT&T, the best new ideas don’t come in a momentary flash of brilliance. Instead they are living, breathing things, cultivated by a devoted team, nurtured by a community and culture, and tested in the world to gauge their worth. Zellner talks with Interbrand’s Jeff Mancini about the unique culture of innovation he’s helping to manage at AT&T and the new processes they’ve put in place to turn ideas into truly useful technology.
Sam Zellner on delivering on Rethink Possible and activating innovation across a global organization
Sam shares how innovation is being realized across AT&T at all levels of the organization, helping to deliver on their brand promise of Rethink Possible.
Sam Zellner on The Innovation Pipeline
Sam talks about The Innovation Pipeline (TIP), AT&T’s internal innovation platform that gives all levels of employees a chance to have their ideas heard – and realized faster than ever before.
Sam Zellner on TIP products and AT&T’s Four Pillars of Innovation
Sam shares examples of products realized through TIP and expands on AT&T’s Four Pillars of Innovation: The Innovation Pipeline (TIP), Labs, Fastpitch, and the Foundry.
ABOUT JEFF MANCINI
Jeff Mancini is Senior Director, Digital Strategy and Guest Editor of IQ.
What’s one thing you would change about the world if you could?
Jeff answered: I’d rewire everyone to be optimistic. Because optimism will breed the courage needed to change the world.
Interview: PEOPLE OVER PLATFORMS
CASE: AT&T: Building a Bridge View Case Study