IQ: The Digital Issue

The Digital Issue

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The Corporate
Citizenship Issue


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The Creative Issue

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The Political Issue

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IQ: Political Issue

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What's in Store
for 2013

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The Comedic Side of Digital

Baratunde Thurston with Mick McConnell

Baratunde Thurston, former Digital Director of The Onion and Founder of Cultivated Wit, talks with Interbrand's Mick McConnell about the power of humor in the digital and social media space.

Baratunde Thurston on using digital in a comical world
Baratunde speaks about how digital tools helped to power his career in comedy.

Baratunde Thurston on how humor is more than just a punchline
Baratunde speaks on creating credibility, impact, and engagement for brands through humor.

Baratunde Thurston on digital's effect on politics
Baratunde speaks about politicians learning from each others' mistakes to become smarter and more effective leaders.

FYIQ

  • ABOUT MICK McCONNELL
    Mick McConnell is Director, Client Services, Interbrand New York. When asked, What’s one thing you would change about the world if you could?

    Mick answered: If I could change one thing about the world I would like to see mandatory global participation in solving serious conditions/issues other than military action. To date, the US alone has spent $1.2 trillion dollars on wars/conflicts since 2001. If we could apply the same resources to curing diabetes, cancer research, etc I would hope we could see significant change.
  • POINT OF VIEW: BRANDING THE CANDIDATES
  • INTERVIEW: THE EXTRA GEAR IS SOCIAL