The Rebirth of Place
장소의 재탄생: 홍대앞에서 런던까지Print Date: 8/24/2009
Author: Sarnghoon Park, Donryun Chang
In The Rebirth of Place, authors Sarnghoon Park and Donryun Chang introduce readers to the concept of "Place Branding." Learn ways to increase the brand value of particular places by exploring locations such as Hongdae in Seoul, Roppongi Hills in Tokyo, London and Bilabo. The authors insightfully argue that the core of place branding lies in how to create a unique and strong perception about a particular place. (in Korean)
특정 장소의 브랜드 가치를 높이는 '플레이스 브랜딩'의 개념을 알기 쉽게 풀어냈다. 플레이스 브랜딩의 핵심은 무엇을 만드느냐가 아니라 그 플레이스에 대한 사람들의 인식을 어떻게 독특하며 강력하게 만들 것인가에 있다.
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Brand Medicine: The role of branding in the pharmaceutical industryPrint Date: 1/1/2006
Author: Edited by Tom Blackett and Rebecca Robins
A series of essays on pharmaceutical branding.
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Interbrand's Brand GlossaryPrint Date: 1/1/2006
Author: Interbrand
Interbrand has assembled the most comprehensive list and description of branding terms.
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Il Glossario del BrandPrint Date: 1/1/2007
Author: Interbrand
Interbrand propone un’opera di consultazione a chiunque desideri districarsi
tra i termini, talora oscuri, del Branding.
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Brands and BrandingPrint Date: 1/1/2004
Author: Rita Clifton and John Simmons
Interbrand and The Economist look at the best branding practices and the future of brands.
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Author: Richard Gerstman and Herb Meyers
Opportunities in packaging and brand identity in context of instant info and open borders.
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Uncommon PracticePrint Date: 1/1/2002
Author: Edited by Andy Milligan & Shaun Smith
A close look at quirky but successful brands and why they succeed.
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How to Succeed in Business with DesignPrint Date: 1/1/2001
Author: Don Chang
Creative strategies for design (in Korean).
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