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OUR BOOKS

Meta-luxury: Brands and the Culture of Excellence

Print Date: 4/26/2012
Author: Manfredi Ricca, Rebecca Robins

Meta-luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury and its implications for brand and business management. A unique series of conversations with an eclectic array of world-renowned craftsmen, artists, academics and heads of unique brands, brings insightful illumination to the paradigm of meta-luxury. Conversations include: Salvatore Accardo • Hans Peter Danuser von Platen • Paolo Fazioli • Simon Jacomet • Francis Kurkdjian • Kazumi Murose • Horacio Pagani • Renzo Piano • Dr Michael Scott • Francesco Trapani.
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The Rebirth of Place
장소의 재탄생: 홍대앞에서 런던까지

Print Date: 8/24/2009
Author: Sarnghoon Park, Donryun Chang

In The Rebirth of Place, authors Sarnghoon Park and Donryun Chang introduce readers to the concept of "Place Branding." Learn ways to increase the brand value of particular places by exploring locations such as Hongdae in Seoul, Roppongi Hills in Tokyo, London and Bilabo. The authors insightfully argue that the core of place branding lies in how to create a unique and strong perception about a particular place. (in Korean)

특정 장소의 브랜드 가치를 높이는 '플레이스 브랜딩'의 개념을 알기 쉽게 풀어냈다. 플레이스 브랜딩의 핵심은 무엇을 만드느냐가 아니라 그 플레이스에 대한 사람들의 인식을 어떻게 독특하며 강력하게 만들 것인가에 있다.
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Interbrand's Brand Glossary

Print Date: 1/1/2006
Author: Interbrand

Interbrand has assembled the most comprehensive list and description of branding terms.
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Brand Medicine: The role of branding in the pharmaceutical industry

Print Date: 1/1/2006
Author: Edited by Tom Blackett and Rebecca Robins

Co-editors Blackett and Robins compile a compendium of all-you-need-to-know about pharmaceutical branding from industry experts on subjects such as name development, direct-to-consumer branding, country-specific regulatory issues, trade mark protection, alternative medicines and nutraceuticals, package design, and switching status from doctor prescribed (Rx) to over the counter (OTC).
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Brands and Branding

Print Date: 1/1/2004
Author: Rita Clifton and John Simmons

Interbrand and The Economist look at the best branding practices and the future of brands.
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The Visionary Package

Print Date: 1/1/2004
Author: Richard Gerstman and Herb Meyers

Opportunities in packaging and brand identity in context of instant info and open borders.
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Uncommon Practice

Print Date: 1/1/2002
Author: Edited by Andy Milligan & Shaun Smith

A close look at quirky but successful brands and why they succeed.
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How to Succeed in Business with Design

Print Date: 1/1/2001
Author: Don Chang

Creative strategies for design (in Korean).
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