Part 1 - The Announcement

Jez Frampton, Interbrand’s Global CEO, officially launched the 2011 Best Global Brands report from the New York Stock Exchange on October 4th. The report ranks the world’s top 100 brands in terms of brand value and is one of the reports that CEOs look at most when assessing the performance of the brands they oversee. By listening to this podcast, you’ll learn which brands appeared in the top ten, which five brands increased their brand value the most and which three brands were new entrants in 2011.

Check back tomorrow for Part 2 of this special Best Global Brands podcast series . Tomorrow’s podcast will feature Joe Tripodi of Coca-Cola — 2011’s #1 brand.

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Corporate citizenship is becoming increasingly important for business, not only from the obvious political, economic and ecological perspectives, but from a brand expectation point of view. Also, as companies look to build their next generation of leaders, the ‘millennial generation’ are just as interested in potential employers’ corporate responsibility strategy as they are salary.

In tandem with this year’s Best Global Brands launch, Interbrand Global CEO Jez Frampton shared his insights about the importance of corporate citizenship at an event held at the United Nations in New York, and in this podcast you’ll hear his address. Let us know what you think after you listen — post a comment.

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In Part 2 of Demand and Desire podcast 14 from the St. Gallen Symposium in Switzerland, Jez Frampton follows up his presentation with insights on the past, present, and future for marketers.

While there's plenty of branding advice here for the young students present at the symposium, there's also some salient lessons for those a little longer in the tooth.

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In this edition of Demand & Desire, Interbrand CEO Jez Frampton presents at the 41st St. Gallen Symposium, a forum for intergenerational dialogue.

Each year, 200 talented young people meet business leaders and experts from all walks of life at St. Gallen University in Switzerland. This year’s theme was “Just Power."

Power relations are at the basis of all social and economic interaction. With the St. Gallen Symposium's intergenerational point of view in mind, the question now is whether the distribution of power as inherited by the younger generation will be just, productive, and sustainable.

Consumer power has shifted exponentially thanks to the web and social networking. We’ve heard the horror stories of CEOs being held to account, of companies shamed, of bad practices exposed, and of brands dramatically reduced in value. Are structures within organizations adapting to these new market dynamics? Can companies break down the "silos" to provide the seamless experience we all expect? Can they change the control relationship with their own staff to allow them to interact with their markets, and each other? The world is changing, but are corporations changing?

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Interbrand announced the Best Retail Brands 2011 at the GlobalShop event in Las Vegas. The new report ranks the top 50 U.S. retail brands by brand value, as well as the top retail brands from Asia Pacific, Canada, U.K., France, Germany, and Spain.

In the latest Demand and Desire Podcast, Global CEO Jez Frampton, speaks to some of the success stories: Scott Klein, Customer Loyalty Manager at Zappos.com; Michael Mencel, Director of In-Store Marketing & Brand at Family Dollar, Whole Food’s Senior Design Coordinator Adam Smith and Jose Gomez, who is Senior Vice President at Mango.

Consumer confidence has been returning, but people have been changed by the recession – we’ve seen markets opening up and rapid advances in technology that influence how we shop. For retailers this means having to create new and exciting opportunities to connect.

The GlobalShop conference also gave Frampton the chance to speak to Interbrand’s experts in this field: Scott Jeffrey, Chief Creative Officer of Interbrand Design Forum, Bruce Dybvad, CEO of Interbrand Design Forum, and the man who founded Interbrand Design Forum and is now CEO & Chair of Interbrand North America, Lee Carpenter. Brand-led retail companies have proved to be resilient; and in this edition of Demand and Desire, we find out why…

Find out which retail brands made the Best Retail Brands 2011 here. 

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