Interbrand announced the Best Retail Brands 2011 at the GlobalShop event in Las Vegas. The new report ranks the top 50 U.S. retail brands by brand value, as well as the top retail brands from Asia Pacific, Canada, U.K., France, Germany, and Spain.
In the latest Demand and Desire Podcast, Global CEO Jez Frampton, speaks to some of the success stories: Scott Klein, Customer Loyalty Manager at Zappos.com; Michael Mencel, Director of In-Store Marketing & Brand at Family Dollar, Whole Food’s Senior Design Coordinator Adam Smith and Jose Gomez, who is Senior Vice President at Mango.
Consumer confidence has been returning, but people have been changed by the recession – we’ve seen markets opening up and rapid advances in technology that influence how we shop. For retailers this means having to create new and exciting opportunities to connect.
The GlobalShop conference also gave Frampton the chance to speak to Interbrand’s experts in this field: Scott Jeffrey, Chief Creative Officer of Interbrand Design Forum, Bruce Dybvad, CEO of Interbrand Design Forum, and the man who founded Interbrand Design Forum and is now CEO & Chair of Interbrand North America, Lee Carpenter. Brand-led retail companies have proved to be resilient; and in this edition of Demand and Desire, we find out why…
Find out which retail brands made the Best Retail Brands 2011 here.