Today, Interbrand launched Gather for Change. The idea is to use our global network for good this holiday season.
Starting December 1st, we are placing coin receptacles in each of our offices — 26 to be exact. Interbrand employees and clients are invited to drop their spare change in the receptacles as they pass by.
Now here’s the fun part: We’re also inviting anyone to go to our website, gatherforchange.com, where we’ll be featuring daily photographs of all 26 receptacles. We’re inviting the world to guess the total amount raised by December 31st. The first person to guess correctly or closest will be able to decide which deserving charity receives the donation. Oh yeah, and don’t forget to take into account the PayPal box when you are doing your final tally: Visitors can donate online as well and we're counting on their charitable donations.
To make the most accurate guess, people are encouraged to check back on the receptacles to see how much change we collect daily. They are also encouraged to guess as frequently as they like. After all, more guesses means more chances to get it right.
So what will you gather for this holiday season? World Peace? Cleaner water? Global literacy?
Let us know on gatherforchange.com and start donating and guessing! Don't forget: sometimes one small act can make one big impact.