Interbrand is excited to announce that we have submitted to SXSW, in hopes of hosting a panel at SXSW Interactive and SXSW Music in 2015 and we need your help to get us there!
SXSW, held in Austin, is a three-part conference and festival taking place from March 13th-22nd, consisting of three sessions: Interactive, Film, and Music. Notable speakers at the conference included Neil Degrasse Tyson, Chelsea Clinton, Gary Vaynerchuk, and Rosario Dawson.
Interbrand has submitted four panel suggestions to SXSW, with each focusing on brands and how they use technology.
To vote, simply click on the titles of the panels and make an account on SXSW’s PanelPicker site. Every vote matters so make sure to submit yours today!
Mecosystem 2020: Brands are evolving into platforms to survive. Think GAFA — Google, Amazon, Facebook and Apple. Possessing unique Log-In IDs and rich, multi-contextual touch points, the user is currently displacing the masterbrand as the primary, centralizing lens. Over time, these platform brand ecosystems will become mecosystems — user-generated brand instances that reflect a unique set of preferences and dynamic, biometric data. We will map out a model for brands to achieve a cohesive experience, a coordinated act of optimizing the interface layer, the partnership layer and the supporting infrastructure. Is the current age of the GAFA platforms enhancing or constricting the user's total experience?
Wearables & The Happiness Quotient: Can wearables help us be happier? From the quantified self movement to the emerging biometric economy, wearables may finally deliver on the collective dream — to identify what we desire and create predictive and reinforcing engagement models to help us achieve our goals. Defining a 'happiness algorithm' via ubiquitous computing and biometric data promises to be the most exciting and meaningful endeavor of our respective disciplines. In this pursuit, how can individuals, marketers and policy makers create a win-win scenario surrounding increasingly personal data?
Brand Strategy For The Internet Of Things: Buzzwords = pain points. These days devices are "seamless": Seamless communication, seamless integration, seamless connection. Customers want their devices (and data) to be "social" — to relate to one another in convenient, helpful, and appropriate ways. But siloed protocols prevent seamless cross-category connections. We end up with Smart Scales that don't sync. Selecting the right communication technology is more than a product decision; it's a brand decision. Communication and data standards are key differentiators that dictate the devices — and brands — that can participate in an ecosystem. Partnerships and brand alliances will increasingly drive how products communicate, share data, and relay information to customers. In this session, we'll look at how communication and data standards will form an integral component of brand strategy, and examine the ways in which brands can identify and form solid partnerships to truly deliver a seamless experience to customers.
Digital Killed The Music Star: As platform brands like Google and Apple compete for music delivery and revenue, the experience gets better and better for the music fan: shareable, streamed, on-demand, curated and tailored for the listener, cheaper and even free. At the same time, it's getting worse and worse for the artist. Digital is largely responsible for many musicians no longer receiving fair compensation for the consumption of their music. Do digital practitioners feel a responsibility to right this wrong? What is the blueprint for a win-win compensation model for musicians, fans and corporations? How can technology and branding revive the pessimistic state of the industry?
Voting ends on Friday September 5, 2014, so be sure to get your votes in! For more information and updates, visit SXSW.com
Vandana Ayyar is Interbrand’s Marketing Coordinator, North America.