Interbrand has released the Best Retail Brands 2014 report. The report examines 150 of the world’s most valuable retail brands across four regions: North America, Europe, Asia-Pacific and Latin America.
In addition to ranking the top 50 North American retail brands, the top 50 European retail brands, the top 30 Asia-Pacific retail brands and the top 20 Latin American retail brands, the Best Retail Brands 2014 report also provides readers with key digital trends, global insights on enhancing in-store experiences, regional overviews and a close examinations of seven sectors within the retail space: Apparel, Electronics, Department Store, Drugstore, Grocery, Home Improvement, and Mass Merchant. Exclusive and in-depth interviews with executives from top retailers such as CVS/pharmacy, Darty, The Container Store and PriceMinister are also available.
This year, Walmart is the most valuable retail brand in North America (and across all four regions) with a brand value of USD $131.877 billion. Looking beyond North America, the following brands ranked as the top retailer in their respective regions:
H&M – USD $18.168 billion (Europe)
Woolworths - USD $4.948 billion (Asia-Pacific)
Natura - USD $3.156 billion (Latin America)
As the role of digital revolutionizes the world of retail, leading retail brands are adapting more quickly and successfully than others. From mobile shopping to virtual fitting rooms, the world’s most valuable retail brands are proving that reimagining the customer journey through a digital lens is the path to success.
“The structural shift from physical to digital retail has not been painless—and reinvention is a must,” notes Interbrand’s Global Chief Executive Officer, Jez Frampton. “But we know that extraordinary retail brands will not only survive the transition—they will become more extraordinary because of it.”
Click here to read the 2014 Best Retail Brands report in full or follow the conversation on social media by using #BestRetailBrands.