Archive

Beauty and Cosmetics | Best Global Brands | Brand Blunders | Brand Extensions | Brand Forecast | Brand Management | Brand Partnerships | Brand Sound Off | Brand Strategy | Brand Valuation | Corporate Citizenship and Sustainability | Creativity and Innovation | Customer Experience | Demand and Desire | Design and Packaging | Digital and social | En español | Etymology | Health | Hospitality and Travel | Internal Brand Engagement | Luxury | Mergers and Acquisitions | Monthly Design Perspective | Nation Branding | Not-for-profit | Personal Branding | Podcast | Retail Branding | Smart Branding | Sports and Sponsorships | Sustainability | Tech Brands | That's Debatable Social Media Debate | Trademarks | Transportation and Transportation Services | Verbal Identity and Naming | Uncategorized

Beauty and Cosmetics (3)


Date

Title

Comments

11/15/2011 Rinse and Repeat – Realities of Mass Hair Care Branding    3
6/23/2011 Why the delay? Superdrug Beautycard launches    0
10/18/2010 Procter & Gamble recognizes Interbrand as a top-performing global partner    0
 

Best Global Brands (27)


Date

Title

Comments

4/4/2012 Interbrand's Global CEO Jez Frampton on Building Unbeatable Brands    0
10/25/2011 What’s Next for Apple?    2
10/14/2011 Interbrand Sampson Chairman Jeremy Sampson    0
10/13/2011 SAP On Their Brand Value Increase    0
10/12/2011 Jez Frampton and Coca-Cola’s Joseph Tripodi    0
10/11/2011 Interbrand at the New York Stock Exchange     2
10/4/2011 What Makes Burberry a Best Global Brand?    7
10/4/2011 Interbrand CEO Jez Frampton Rings NYSE Opening Bell    0
10/4/2011 Frankfurt Stock Exchange Celebrates Best Global Brands 2011    6
10/4/2011 Is Steve Jobs bigger than Apple?    6
10/4/2011 Best Global Brands 2011: Live Now!    0
10/25/2010 Demand and Desire 8: Best Global Brands 2010    3
10/5/2010 Taiwanese Brands: Charting a Global Course    0
9/28/2010 ISO 10668: Requirements for monetary brand valuation    2
9/21/2010 Burberry Makes Digital Core to its Strategy    0
9/17/2010 Test your Brand Knowledge    0
9/16/2010 Working on our relationships: Brand-to-Person    0
9/15/2010 Best Global Brands 2010 at the New York Stock Exchange    3
9/14/2010 Interbrand’s Best Global Brands 2010: Which brands do you expect to see on tomorrow’s list?    1
5/27/2010 All in the Journey: Why Chinese Brands Aren't in a Global Rush    2
9/18/2009 CSR and Brand Value    0
9/14/2009 Why not-for-profit businesses should value their brands    0
9/14/2009 Imagining the new Russia    2
7/23/2009 Social Media and the 2008 Best Global Brands    2
7/23/2009 How will the global recession impact the Best Global Brands?    0
7/21/2009 24/7 Wall Street tries to predict Interbrand's 2009 Best Global Brands    0
7/10/2009 WEST IS BEST    1
 

Brand Blunders (16)


Date

Title

Comments

7/18/2011 News of The World No More: Why brands need higher standards than their consumers    2
6/28/2011 The Power of Social Media Over football(ers)    1
5/23/2011 What's the real reason behind Shell's New Zealand rebrand?    1
5/13/2011 Beyond simple damage control: Brands involved in the Galleon Group scandal    0
5/12/2011 You hurt all of us today, Facebook    1
4/25/2011 For Customers’ Sake, Please Align Your On and Offline Brand Experience    1
4/22/2011 Things are moving really fast, Apple    4
2/17/2011 Coca-Cola’s tough week    2
1/24/2011 Why Microsoft shouldn’t have jumped on the Groupon bandwagon    0
12/23/2010 Bank of America braces itself: But will domain name buying really work?    1
11/29/2010 Microsoft Kinect: A lesson in the difference between what people buy and what they buy into    0
11/15/2010 A serious leader needs a serious brand: APEC needs to focus on communicating a strong message    1
11/10/2010 The Renault Twizy Takes the Electric Car Back to Square One    1
5/7/2010 Infiniti and beyond    0
2/16/2010 Toyota Keeps Truckin’: What To Do When Your Tagline Suddenly Shifts Gears    13
10/19/2009 Women represent a huge growth market: So why are they ignored?    3
 

Brand Extensions (4)


Date

Title

Comments

2/14/2012 Parents Beyonce and Jay-Z Take Control    0
8/31/2010 O2 D-BIOTIC: Yogurt as cosmetics    0
4/20/2010 Thinking inside the brand: Brand extensions that work    3
7/20/2009 Starbucks New Concept: No Name "Local" Coffeehouse    9
 

Brand Forecast (30)


Date

Title

Comments

2/28/2012 Is the global slowdown irrelevant in fast developing markets?     0
2/27/2012 How is global energy policy affecting your world?    0
2/26/2012 How can CPG brands deliver value in light of limitless choice?     1
2/23/2012 Blurred boundaries in retail create new opportunities across channels    0
2/21/2012 As work and play meld together, user experience is tech’s top metric    0
2/21/2012 Will telecoms use new capabilities to build connections with consumers?     0
2/17/2012 Rapid innovation in media means some brands will fall behind     0
2/16/2012 Best Banks in the Uncertain Financial Services Sector?    0
2/15/2012 Can hotels deliver both excellence and value to demanding consumers?     1
2/14/2012 Healthcare: How are smart brands getting on board?     0
2/13/2012 Should We Trust Aggregators to Drive Our Digital Purchase Decisions?    0
2/10/2012 Can luxury brands remain timeless in times of change?     0
2/9/2012 The Year of the Business Service Brand     0
2/8/2012 Food and Beverage Brands in 2012: Optimism, the Olympics, and Developing Markets    0
2/7/2012 Expect slower growth for autos, but innovative tech developments    0
2/6/2012 In the airline industry, a departure from the status quo    0
11/8/2011 Who is pushing the “off” button?    1
3/9/2011 Is the CNN brand in jeopardy?    1
1/13/2011 What will 2011 bring? Airlines    1
1/10/2011 What will 2011 bring? Financial services    2
1/6/2011 What will 2011 bring? Technology    0
1/5/2011 What will 2011 bring? Business Consulting    2
1/4/2011 What will 2011 bring? Digital    0
1/3/2011 What will 2011 bring? Hotels and Hospitality    2
12/23/2010 What will 2011 bring? Food and beverage predictions    1
12/22/2010 What will 2011 bring? Energy Predictions    0
12/21/2010 What will 2011 bring? Telecommunications predictions    0
12/20/2010 What will 2011 bring? Automotive Predictions    2
12/17/2010 What will 2011 bring? Retail predictions    3
12/16/2010 What will 2011 bring?    1
 

Brand Management (5)


Date

Title

Comments

5/14/2012 The leadership imperative: Jamie Dimon, bigging-up the resume and why every brand needs a great CEO    2
5/4/2012 Interbrand Launches Best Swiss Brands 2012    0
4/18/2012 From Advertiser to Discussion Leader    0
7/18/2011 When Brand Guidelines Aren't Enough    0
7/15/2011 Technology in Practice: Where Companies Fall Short    1
 

Brand Partnerships (2)


Date

Title

Comments

12/20/2011 Goodbye, Napster . . . again    1
9/12/2011 Fast Fashion!    3
 

Brand Sound Off (1)


Date

Title

Comments

2/5/2010 Why the U.S. Media Should Put the Brakes on the Negative Toyota Hype    8
 

Brand Strategy (9)


Date

Title

Comments

12/13/2011 Ready or not, ICANN gTLD deadline looms    1
11/18/2011 Brand Business Burns as Occupy Protests Churn    1
7/27/2011 No Brand Is an Island, Partnering With Clients from Start to Finish    0
7/19/2011 Bricks with clicks: How LEGO® stayed relevant    0
7/1/2011 Switch the fish campaign: Leading consumer tastes forward    1
6/15/2011 Twist, split, or bust?    0
4/28/2011 Is your brand ready for growth?    2
3/31/2011 Starbursting    0
12/22/2010 Blood in the water: Will Ford Overtake Toyota in 2011?    3
 

Brand Valuation (8)


Date

Title

Comments

5/7/2012 Spirit Airlines vs. Jerry Meekins: The calculus of the tough call    2
2/24/2012 Charles Dickens – A tale of £280 million    0
12/19/2011 What gets measured gets done    0
7/8/2011 Spoilt For Choice: How To Measure Brand Strength & Consistency    1
6/10/2010 Young and Lovely: Gisele and Brand Brazil    2
3/15/2010 Retail Sales Grew in February: Smart Brands Weren't Surprised    0
3/9/2010 That's Debatable: The Social Media Edition    3
2/17/2010 State of Dutch Branding: The Surprising Results    1
 

Corporate Citizenship and Sustainability (19)


Date

Title

Comments

11/28/2011 The Bumpy Road to Sustainability    8
4/20/2011 A defining moment? The one year anniversary of the BP oil spill    0
3/17/2011 McDonald's goes green for St. Patrick's Day, but how green is it?    2
11/15/2010 etymology: Speaking like a corporate citizen    0
10/26/2010 Bag It: Is your life too plastic?    1
10/14/2010 Taking on Sustainability: Monthly Design Perspective October 2010    4
8/2/2010 Don’t green your brand: brand your green    2
7/26/2010 Sustainable says, as sustainable does: Puma gets green with a Clever Little Bag    2
6/23/2010 A Natural Selection    1
5/3/2010 The Psychology of an Apology: BP struggling to get its message straight    5
4/19/2010 Coming Down to Earth: Earth Day 2010    0
2/16/2010 Nissan Turns Over a New LEAF: It's Electric!    2
1/13/2010 CES provides a platform for sustainable products but doesn't become an agent of change    0
11/17/2009 Grandmothers can be solar engineers too    0
11/16/2009 After a lot of spinning wheels, we are finally on the right track    0
8/17/2009 Can brands really be 100% sustainable?    0
7/28/2009 A Golden Anniversary    0
6/18/2009 Sustainability: Nokia    0
6/11/2009 Sustainability Struggles: Nike    5
 

Creativity and Innovation (45)


Date

Title

Comments

4/26/2012 Let's Celebrate and Have a Good Time!    0
7/26/2011 Eight Strategies for a more inspiring design brief    1
7/6/2011 A visit to Rainbow City: Where art and branding intermingle    0
5/20/2011 Human rights will get a logo, but is a logo enough?    0
5/17/2011 From burger joint to more: McDonald's smart evolution    6
5/6/2011 An Ode to Coca-Cola on its 125th Year    2
3/29/2011 The future of brick and mortar: engaging shoppers through play    3
2/21/2011 Designers' printed inspiration available online... sort of    1
12/23/2010 Cool Hunting? Look to Ace Hotel    1
12/20/2010 Viral Video of the Week: WordLens    3
12/10/2010 Viral video of the week: Sour's Mirror    0
12/9/2010 An Ode to :D (Emoticons ÷ people)    1
12/3/2010 Viral video of the week: H&M's 3D Projection Mapping    0
12/1/2010 Interbrand's Present to You: Gather for Change    1
10/11/2010 Virgin Galactic spaceship flies first solo test run    0
10/8/2010 Gapastrophe: The overwhelming response to Gap’s new logo    1
10/8/2010 How are creativity and trends spread?    1
9/20/2010 Perceive and Imagine    0
9/16/2010 Palladium's "Detroit Lives": Creativity Lurks in Motor City    0
8/19/2010 Stefan Sagmeister: Things I have learned in my life so far    1
7/12/2010 Work of Art. Bravo?    2
6/25/2010 Conversation Starters: Which poster best addresses the crisis in the Gulf?    1
6/18/2010 Brand Warrior: World Cup War Wear    1
6/14/2010 Checking in With Jenny Mangan, Finalist for the Ad Age Global Issue Cover Contest for Creatives under 30    1
5/28/2010 Greenpeace Calls for a Slick Redesign for BP    4
5/26/2010 Typographic Recess at the Letter Playground    0
5/26/2010 Demand and Desire 5: Creativity and Design    0
4/23/2010 The New $100 Dollar Bill is an Eyesore    2
4/23/2010 Always room for reinvention    0
4/23/2010 Art and Music: The marriage lives on    1
4/21/2010 Design in the Economic Downturn    0
4/19/2010 Don't Jump    1
4/19/2010 Perhaps it’s time for metal bands to start using different typefaces?    8
4/15/2010 INSIGHTS FROM FUSE 2010: THE RISE OF THE CO-CREATOR - FOUR FACTORS CHANGING THE GAME    3
4/14/2010 Fashioning Brands    0
4/9/2010 An Inside Look at The New York Times Brand    2
4/8/2010 AT&T Puts a Bright New Spin on its Globe    1
4/7/2010 Tasty Trucks: The Big Apple's Newest Lunch Option    1
3/5/2010 Get down: how depression helps you think    3
2/25/2010 The Google Doodle: More than Meets the Eye    8
2/12/2010 BMW’s Vision EfficientDynamics: When Design Meets the Brand Idea    1
12/3/2009 What Coca-Cola, Google, and IBM are doing right    3
11/10/2009 More on multisensory experiences    1
10/29/2009 Disney and multisensory experience    1
9/1/2009 Equities at Work: Monthly Design Perspective September 2009    0
 

Customer Experience (6)


Date

Title

Comments

12/21/2011 Brands and Facebook: How a ‘like’ can quickly turn into an ‘oh no!’ moment    0
8/5/2011 How do you get customers to commit? Just ask.    0
6/23/2011 What’s on customer experience professionals’ minds?    1
2/12/2010 Outsmarting a Branded World, Olympics Edition    2
12/4/2009 From Tokyo to the World    2
10/2/2009 Target customer service    0
 

Demand and Desire (23)


Date

Title

Comments

3/22/2012 Demand and Desire: "The Future of the Sectors" Part 2    0
3/2/2012 Demand and Desire 'The Future of the Sectors'    1
2/21/2012 Demand and Desire Podcast 19: Retail: Why you buy...    0
12/21/2011 Demand and Desire Podcast 18: Brazilian Grand Prix Brands And Sponsorship    1
11/10/2011 SPECIAL EDITION - Podcast 17: Best Global Brands 2011    0
11/10/2011 SPECIAL EDITION - Podcast 17: Best Global Brands 2011    2
11/9/2011 SPECIAL EDITION - Podcast 17: Best Global Brands 2011    0
10/31/2011 Demand and Desire Podcast 16: The ROI of Corporate Citizenship for Global Brands    3
8/1/2011 Demand and Desire 15: Best Global Green Brands    1
6/7/2011 Demand and Desire Podcast 14: Networks and Not-works: Recognizing Consumer Power (Part 2)    0
6/7/2011 Demand and Desire Podcast 14: Networks and Not-works: Recognizing Consumer Power (Part 1)    6
4/6/2011 Demand and Desire Podcast 13: GlobalShop 2011    0
3/15/2011 Demand and Desire 12: Health    0
2/11/2011 Demand and Desire 11: Brands in the Social Network, Part 2    1
2/11/2011 Demand and Desire 11: Brands in the Social Network, Part 1    0
12/20/2010 Demand and Desire 10: Greatest Hits    0
11/30/2010 Demand and Desire 9: Coca-Cola and Cisco    0
7/23/2010 Demand and Desire 7: Tokyo    2
6/22/2010 Demand and Desire 6: Sports    1
4/21/2010 Demand and Desire: Mumbai, Podcast 4    5
3/19/2010 Demand and Desire: GlobalShop in Las Vegas, Podcast 3    0
2/19/2010 Demand and Desire: Shanghai, Podcast 2    0
1/22/2010 Demand and Desire: Podcast 1    4
 

Design and Packaging (23)


Date

Title

Comments

10/26/2011 What Would Facebook Smell Like?    0
7/11/2011 Customizing Colors for Glidden    1
6/24/2011 How far is too far? The case of Orla Kiely and Rob Ryan    3
3/1/2011 Is the new JCPenney logo a do or a don't?    2
2/25/2011 Instinctive Design: Moving brand purchase beyond rational decision-making    1
1/13/2011 How to maximize package design at retail    1
1/6/2011 Starbucks Rebrand: At Age 40, a Siren’s Coming-Out Party    11
12/13/2010 Branding for Men: Less Testosterone, More Thought, Please    2
9/1/2010 Hot, hot, hot! A hot sauce education: Monthly Design Perspective September 2010    3
7/29/2010 London gears up to become a city of cyclists    4
7/21/2010 WD-40 Stays True to Its Roots, Evokes Nostalgia with its Collector's Can    1
7/7/2010 Packaging observations and prognostications    1
6/9/2010 Instinctive Design: Developing iconic, unforgettable design    1
4/2/2010 Who is Hot for Robots?    2
3/19/2010 Think Verbisual: Verbal Identity’s Role in a Visual Identity System    6
3/13/2010 Licensed to Thrill: March 2010 Monthly Design Perspective    0
3/9/2010 Cottonelle debates toilet manners    5
2/13/2010 Home Delivery: Monthly Design Perspective February 2010    0
1/13/2010 Under Consideration Praises Interbrand's Design Work    0
1/7/2010 Interbrand wins two Good Design Awards    0
6/26/2009 The Bar Code turns 35    2
6/16/2009 Las letras de la empresa    2
6/12/2009 Distribuidores todopoderosos    0
 

Digital and social (67)


Date

Title

Comments

5/1/2012 The 3 Big Ideas from the AdAge Digital Conference    0
2/17/2012 The digital translation versus the digital imagination    0
9/29/2011 Facebook Timeline: Welcome to the Metawebs     0
8/29/2011 Are you missing a click?    0
7/21/2011 Is digital an answer?    1
7/15/2011 Google+, Facebook killer?    3
5/6/2011 One unique tweet, one important brand lesson: Osama bin Laden and social media chatter    0
5/6/2011 Video of the Week: Ben & Jerry's Fair Tweets    0
4/11/2011 Epsilon’s breach: How can brand owners secure against online fraud?    0
4/1/2011 Video of the week: GranataPet Snack Check    1
3/29/2011 How the world's most tech-savvy country copes with a natural disaster    0
3/18/2011 Video of the Week: AR Magic Mirror    0
3/4/2011 Video of the Week: Volkswagen and the Planeta Terra Festiva    0
2/25/2011 Video of the Week: Ford augmented reality campaign    1
2/18/2011 Viral Video of the Week: Keynote app for iPad    4
2/11/2011 Viral Video of the Week: 3D object tracking on a smartphone    1
2/4/2011 Viral Video of the Week: Honda Jazz iPhone App demo video    1
1/28/2011 Viral Video(s) of the Week: Hyper Island art students get innovative    0
1/21/2011 Viral Video of the week: The Chase    1
1/19/2011 Tech branding: Not “smart” enough    4
1/14/2011 Viral Video of the Week: Microsoft's Surface    2
1/13/2011 Word of Advice to CES: Keep it simple    3
1/7/2011 Viral Video of the Week: KLM Surprise    1
12/17/2010 Facebook brings facial recognition to photo tagging    1
9/29/2010 Maximum Volume: Match Your Message to the Medium    1
8/12/2010 Branding and Social Media    2
7/22/2010 YouTube and the Guggenheim Buddy Up for YouTube Play    2
7/13/2010 App-tly Named: Five tips for naming your mobile app    3
6/25/2010 Mobile – the new online for retailers    0
6/23/2010 Wireless Technology: Quick, seize the opportunities    4
6/16/2010 Back to basics: Orange’s iPhone 4 loyalty approach    4
6/11/2010 Microsoft Kinect gaming technology – so will it live up to the hype?    2
6/4/2010 Building a Brand with User Experience: How Technology-fueled Experiences Have Defined the Next Generation of Household Names    2
5/27/2010 You Got Iced: The Saga Continues    2
5/21/2010 Top Companies Make the Most of Community    0
5/10/2010 What’s next? The future of Social Media    4
5/7/2010 Will Twitter's promoted tweets be detrimental to brand reputation?    2
5/6/2010 Brands in social media. How far is too far?    1
5/3/2010 Making A Product as Social as Your Communications    0
4/29/2010 The Apple and Adobe Feud Continues: Steve Jobs' "Thoughts on Flash"    5
4/28/2010 Making Your Message Count    5
4/26/2010 Words are more important than ever before    6
4/23/2010 Sehr gutes Marketing    1
4/22/2010 Privacy: The Achilles' Heel of Social Media    5
4/16/2010 One Day All Media Will Be Social    2
4/12/2010 Looking for loyalty? Look to Facebook    0
4/9/2010 Why Foursquare is the Most Important Channel in Your Media Mix    3
4/5/2010 Finding the Sweet Spot: How Social Should Your Marketing Mix Be?    3
3/30/2010 Key Attributes of Socially Successful Brands: Which trait is most important?    1
3/30/2010 iPad Take One! Four Magazines Show Off Their Visions    5
3/24/2010 Hands on or hands off? The social media balancing act    5
3/22/2010 If You Don’t Make It Real, You Won’t Make It Big    6
3/19/2010 Social Conscience Media: Chris Hughes’s Next Move    2
3/18/2010 How to Make a Splash with Less Cash: Blendtec and Moonfruit    4
3/16/2010 Who's Winning Now? Social Media Levels the Playing Field    1
3/12/2010 Fashion Brands and Social Media ROI: Are the traditional measures really relevant?    5
3/10/2010 The Metrics That Matter: Why Engagement Metrics Rule Social Media ROI    14
3/10/2010 You've Come A Long Way, Baby!: .COM Turns 25    2
2/25/2010 Nerd Alert: Sourceforge's new moniker confirms that it's the age of the geek    2
2/12/2010 The SEO Dating Game    4
2/10/2010 Get Into the Remix: Eclectic Method Reveals the Info-Content Consumer Experience    4
2/8/2010 Interbrand Weighs In on the Super Bowl Ads    1
1/5/2010 Crowdsourcing: Is There Wisdom in a Mob?    2
11/12/2009 Social Media and Brand Names: protect your names    2
8/19/2009 Brands live in an ecosystem    2
7/31/2009 Town Holler Reveals the Secret Ingredient for Success in Social Media    2
5/19/2009 Las Marcas Están Conectadas    0
 

En español (1)


Date

Title

Comments

6/17/2009 ¿Cómo afecta la crisis del mercado financiero al valor de sus marcas?    0
 

Etymology (25)


Date

Title

Comments

4/20/2012 The whole cast of characters: when naming strategies get personal    0
4/9/2012 Now that it has a name, what do we call it?    1
2/23/2012 Etymology: Don't try this at home    0
2/6/2012 Name by numbers: Putting the alpha in the numeric    0
1/24/2012 From wonderfully simple to simply woeful: 2011 names in review    0
12/2/2011 The skinny on indulgence    1
11/16/2011 From diapers to tequila: The stretch and grip of private labels    2
10/21/2011 Watch what you say: Mentioning the unmentionable    1
10/12/2011 The secret to naming? The names in the Top 100 Best Global Brands.    0
8/16/2011 Etymology: Your name rules. Now what? To interact, interface.    0
7/29/2011 Etymology: Found in translation: Linguistics on the go?    2
4/13/2011 Etymology: When it comes to conversation, just be yourself    0
3/16/2011 etymology: Anything is possible: Taglines herald amazing new times    2
2/23/2011 Etymology: It starts at home: Using words to woo your people    1
1/28/2011 etymology: The future, name TBD    0
1/7/2011 Etymology: The good, the bad, and the tone-deaf, 2010    1
12/6/2010 etymology: Tell Me a Story    0
11/1/2010 etymology: Don't sweat the small stuff    1
10/12/2010 etymology: the new simplicity    0
9/2/2010 Etymology: we all speak food    0
8/20/2010 Etymology: Brand names get real    2
7/30/2010 Etymology: Finance brands and how you rename legacy    2
7/23/2010 Etymology: If there’s an app for that, there’s a name for that    3
7/6/2010 Etymology: The meaning of value    3
6/21/2010 Etymology: Your verbal identity source    1
 

Health (11)


Date

Title

Comments

4/24/2012 IBH Creative Manager Shares Passion for Healthcare Branding with Harvard Community    0
4/9/2012 The end of an era, and the start of a new one    3
4/3/2012 The Right Prescription for Patent Expiration    0
4/2/2012 InterbrandHealth: Masterclass on research and analytics    0
11/4/2011 Is Mobile Health the Next Killer App?    3
2/7/2011 Columbia Business School’s 7th Annual Healthcare Conference: a system overhaul, but where's the brand?    1
1/31/2011 Key Takeaways from the Social Media for Pharma Conference    1
9/23/2010 Social Truths    0
8/17/2010 When cultures collide    2
6/14/2010 Medtronic: Making life a bit easier – across all touchpoints    2
4/1/2010 Novozymes Brings Its Brand to Life    0
 

Internal Brand Engagement (15)


Date

Title

Comments

7/29/2011 Cost Clarity: A New Look at Smart Money    0
6/28/2011 When leaders lose their way: Where brands meet Buddhism    1
3/30/2011 Walmart: Time to help your employees Live Better    1
3/10/2011 Employees are talking about your brand online: How do you manage the new open dialogue?    3
2/23/2011 Silicon Valley employees are fleeing to Facebook: Don’t panic, strategize    2
2/23/2011 Sourcing the other crowd: Why employees matter    1
7/13/2010 How Pepsi Canada's "refresh everything" could help you re-think your brand experience    1
6/14/2010 Recruitment tactics: Remember, every message communicated impacts the brand    0
6/8/2010 Hello, My Name is Harrah’s    8
6/3/2010 Should Human Resources decide which behaviors are most important to the company, or should customers?    2
5/25/2010 Internal Brand Engagement: How Can Organizations Do More With Less?    4
4/8/2010 Has Employee Brand Engagement evolved?    0
2/26/2010 Activating vs. Communicating Engagement: Weighing in on the Third Annual Marcus Evans Internal Brand Engagement Conference    1
7/16/2009 Kindles, customization and cultural anonymity    0
6/29/2009 Ask better questions, give better answers    1
 

Luxury (8)


Date

Title

Comments

12/15/2010 Want a new speedboat? Try Porsche Design's million dollar advent calendar    0
6/9/2010 Genuine is the Key Word When it Comes to Generating Value    1
4/8/2010 China's Up-and-Coming Luxury Brands    3
3/19/2010 Luxury DNA: How Can the Alexander McQueen Brand Survive Without Its Creator?    1
3/17/2010 Name Brands: Celebrity, R.I.P.    3
2/5/2010 Naming News: It's all up in the air    1
11/20/2009 Cutting where it counts: luxury stores adopt a new strategy    2
6/12/2009 El lujo en la red    0
 

Mergers and Acquisitions (7)


Date

Title

Comments

5/23/2011 Brangelina move over: Microsoft’s + Skype = the world’s new power couple    2
5/4/2011 Volcom, A New Gem for PPR    2
4/8/2011 Vodacom's cautious rebrand signals Vodafone's stake in the African market    0
2/8/2011 AOL and Huffpo: a smart brand partnership?    2
1/28/2010 Spyker’s Big Bet on the Saab Brand    2
1/21/2010 A Sweet Deal? Kraft unlocks profits not value    3
11/4/2009 Putting the Eggs Back in the Basket: GM Cancels Plans to Sell Opel    1
 

Monthly Design Perspective (17)


Date

Title

Comments

2/16/2012 The Sweet Smell of Success    0
12/21/2011 Consumer Electronics' Identity Crisis    3
8/1/2011 We All Scream for Ice Cream: Monthly Design Perspective, July 2011    1
5/10/2011 Scare tactic packaging: Monthly design perspective, May 2011    0
4/14/2011 Hardware and Home Improvement: Monthly Design Perspective, April 2011    4
3/17/2011 Irish for a day: Monthly Design Perspective, March 2011    2
2/23/2011 Read my lips: Monthly Design Perspective, February 2011    1
1/1/2010 Roll Out the Old Cliché: Monthly Design Perspective January 2010    0
12/1/2009 Secondary Usage: Monthly Design Perspective December 2009    0
11/1/2009 Shape and Color: Monthly Design Perspective November 2009    0
10/1/2009 Brand Violation: Monthly Design Perspective, October 2009    0
8/1/2009 Appetite Appeal: Monthly Design Perspective August 2009    0
7/1/2009 The Geometry of a Category: Monthly Design Perspective, July 2009    0
6/1/2009 The Power of Salt: Monthly Design Perspective June 2009    0
5/1/2009 The Art of Going Tribal: Monthly Design Perspective, May 2009    0
4/1/2009 Being a Brand Evangelist: Monthly Design Perspective April 2009    0
3/1/2009 Lost in Translation: Monthly Design Perspective March 2009    1
 

Nation Branding (7)


Date

Title

Comments

3/9/2011 Taiwan, the heart of Asia…or is it?    0
10/5/2010 Europe according to the United States of America: a map by Yanko Tsvetkov    3
6/30/2010 Brand England’s Expectation    3
6/14/2010 Africa Lacks World Class Exportable Brands – Villiers, Interbrand Sampson Group    1
6/19/2009 ¿Nos vamos o nos quedamos?    0
6/18/2009 Entidades financieras, marcas y crisis    1
6/11/2009 Cómo posicionar una marca ciudad    0
 

Not-for-profit (2)


Date

Title

Comments

5/4/2012 Interbrand’s Day of Service    1
11/2/2009 G23: Helping Clients Capture a Fair Share of the Female Economy    1
 

Personal Branding (1)


Date

Title

Comments

10/11/2010 Thierry Henry and MLS: Branded for Failure?    2
 

Retail Branding (5)


Date

Title

Comments

7/26/2011 The third period of truth    2
5/29/2011 Crying out for action    0
12/7/2010 The Holiday Shopping Creep Wears Out its Welcome    0
12/2/2010 Suprise! Pop-up stores power up for the holiday season    0
11/24/2010 Let the madness begin! Happy Black Friday    2
 

Smart Branding (10)


Date

Title

Comments

1/26/2012 Capitalizing on Baby    2
12/2/2011 Catching Daydreams: Right-brain packaging design in a left-brain world    2
3/3/2011 Vision Quest: What should companies like Apple do when their founder and visionary finally step down?    1
9/29/2010 smart: a Daimler brand    2
8/5/2010 Consistency Versus Renewal    1
6/17/2010 An Unexpected Advantage, but Dawn Stays Squeaky Clean    0
6/14/2010 Where's Punk Rock When You Need It?    1
5/24/2010 Toyota…Future Forward    0
5/4/2010 The BP Saga Continues: Time to Act Like a Person, Not a Cold Corporation    2
6/5/2009 Brand Stimulus Series    1
 

Sports and Sponsorships (16)


Date

Title

Comments

5/7/2012 A house of Innovation and Forward Thinking – Cisco House    0
11/18/2011 JoePa’s Future – What’s next, and what’s to come?    0
2/22/2011 No more MeloDrama: It all looks good for The Knicks and Carmelo Anthony’s personal brand    1
2/4/2011 The case of LeBron James: performance – image = ?    1
7/12/2010 Brands at the World Cup: a view from the ground    3
6/29/2010 When marketing turns a game into sponsorship war    1
6/23/2010 North Korea’s only got one "Legea" to stand on    2
6/23/2010 FIFA’s persistance builds perception of Bavaria brand in Netherlands    4
6/22/2010 Nike Conquers the World Cup    0
6/21/2010 Jabulani: Adidas' Expensive Goal    0
3/2/2010 Brand Olympics: patriotism, positivity and praise from Vancouver 2010    3
2/28/2010 Brand Olympics: Bringing your country brand to life in a beer tent    2
2/23/2010 Brand Olympics: what's the value of sponsorship for Financial Services brands?    4
2/20/2010 Brand Olympics: what Canadian brands can learn from Jon Montgomery    1
2/19/2010 Brand Olympics: Canada's New Patriotism is resoundingly brand agnostic    0
2/16/2010 Brand Olympics: Who are you wearing?    2
 

Sustainability (4)


Date

Title

Comments

5/9/2012 Interbrand New York Participates in The Great Recycle    0
4/17/2012 Sustainable Luxury, the Revelation of a True Brand: OSKLEN    0
7/1/2011 Best Global Green Brands to Launch July 26, 9 a.m. EST    5
4/5/2011 Brain impact: Top minds highlight top sustainability issues for businesses    1
 

Tech Brands (9)


Date

Title

Comments

10/7/2011 Interbrand Sydney Salutes Steve Jobs    1
10/7/2011 Jez Frampton on CNBC Discussing Steve Jobs    2
10/7/2011 Apples Come From Tiny Seeds    1
10/26/2010 The Walkman: Remembering the early groundbreaker    3
5/6/2010 3DTV: Creating strategic opportunities across the entire media value chain    0
3/8/2010 In the Flesh: Putting the Verbal Touch on Skinput    1
2/28/2010 iida—Redefining the Mobile Phone    0
1/8/2010 Live Blogging from CES: The Tablet PC    5
1/7/2010 Light Blue Optics (LBO) unveils its new brand at CES    1
 

Trademarks (21)


Date

Title

Comments

5/18/2012 INTA 2012: Bigger and Better     0
9/28/2011 To gTLD, or not to gTLD: that is the question    0
9/13/2011 The pros and cons of a dotbrand URL    14
8/5/2010 This Bud’s for Both of You    1
7/27/2010 Reefer Madness    0
6/9/2010 Marital Bliss for Hershey’s and Williams-Sonoma?    3
6/8/2010 HIGHLIGHTS FROM INTA 2010    1
5/11/2010 It’s all coming up daisies    2
4/28/2010 Menace to Society: Wanted for crimes against intellectual property    3
4/21/2010 Courtney Love declares herself dead. Trademark Office beats her to it by four years!    2
4/20/2010 “Words are very unnecessary”    6
4/15/2010 It’s the most wonderful time of the year: World Intellectual Property Day    0
4/1/2010 Is it really all about Me? The iCrusade continues.    1
3/15/2010 Google, Kansas: better to ask forgiveness than permission?    2
3/2/2010 Trademarks in the Social Media Space: Reviewing and Creating Trademark Monitoring Policies    2
2/8/2010 iPad.NOTHING    2
1/28/2010 No Laughing Matter: The North Face vs. The South Butt    1
1/8/2010 Do Androids Dream of Intellectual Property Rights?    4
12/8/2009 Why Can't We All Just Get Along?    2
11/20/2009 Trademarking Personal Names    2
9/9/2009 More about trademarks    0
 

Transportation and Transportation Services (2)


Date

Title

Comments

6/30/2010 Cameron flies Virgin    1
6/22/2010 Postal markets open to competition, and consolidation    1
 

Verbal Identity and Naming (92)


Date

Title

Comments

5/15/2012 We Like Your Name    0
4/27/2012 Circling R's: Smart phoning it in    1
4/18/2012 Protect the Capital P    1
3/23/2012 Kraft Foods’ Name Change: Watch Interbrand CEO Jez Frampton Debate on Bloomberg TV    0
3/19/2012 Circling R’s: Think Twice Before You Dot That ‘i’    1
3/15/2012 Rose gold by any other name    3
3/9/2012 The Death of a Trademark    1
1/18/2012 The Day the Internet Stood Still    0
12/8/2011 The Company Formerly Known As    2
10/17/2011 Ben & Jerry’s & the Art of Unmentionable Names    2
10/5/2011 When we call brands by their nicknames, is it truly a sign of admiration?    2
9/22/2011 Netflix and Us: The End of the Affair: Perspectives from Interbrand’s Verbal Identity experts    0
8/12/2011 Stay Safe. Stay Strong.    2
6/13/2011 Naming Brewhaha    0
6/9/2011 Wii U – who, Mii?    0
5/10/2011 Naming is a horse race    0
3/25/2011 A Quiescently Frozen Dairy Confection?    0
3/15/2011 Brands that become Heroes: Illy, a case study    1
2/10/2011 Watch your tone    5
2/9/2011 Planet: TBD    4
1/18/2011 Branding the Jump: Verbal identity is key to customer relationship    3
12/29/2010 Ticket to Ride: Virgin America’s brand voice and the customer journey    3
12/10/2010 Name your price: Trademarks to the highest bidder!    2
11/4/2010 Naming a movement: The future is Kinect    1
11/1/2010 Branding With Character: Of meerkats and monkeys    1
9/29/2010 BlackBerry Playbook: An everyman name, but does it miss the mark?    1
8/9/2010 (brands that whisper) versus BRANDS THAT SHOUT!    2
7/12/2010 The name that changed the game: Wi-Fi celebrates 25 years    9
6/24/2010 Name changes and changes in name only: Can a new name help clean an oil spill?    1
6/21/2010 Flickr Gets Itself an "E"    3
6/16/2010 Lions and Tigers and Brands – Oh My!    3
5/28/2010 The Name of the Game    2
5/13/2010 More than (just) words    1
5/10/2010 AriZona Iced Tea Profiles Itself    0
5/10/2010 The Psychology of Apology: Boeing Grows Up    0
5/10/2010 Are you a fanbassador?    2
5/6/2010 Miracle Whip Refuses to Celebrate Cinco de Mayo    8
5/5/2010 Duane Reade: Just a little hip    6
5/3/2010 It’s Complicated: Turning the Tretorn Personality Outside In    7
4/30/2010 Life Imitating Art?    7
4/30/2010 What’s your type?    2
4/29/2010 Steve Jobs' "Thoughts on Flash": What do Interbrand's Verbal Identity Experts Think?    0
4/28/2010 Name Brands: Keeping it Real...Again    4
4/26/2010 Enjoy Refreshing ethel's chocolate    2
4/22/2010 The One and Only WD-40    3
4/22/2010 The Psychology of Apology: Starbucks Will Help You Find Another Bathroom    2
4/22/2010 What kind of girl do you think I am?    2
4/21/2010 Another Effen Vodka    1
4/20/2010 Does Audi’s Truth in Engineering Yield Truth in Advertising?    6
4/20/2010 Name Brands: Keeping it Real    8
4/19/2010 Gadgetmania! Rumors swirl over next-gen iPhone    5
4/16/2010 The Psychology of Apology: The Best Way to Say You’re Sorry    2
4/16/2010 Naming Trends 2010: A look forward (not back)    0
4/16/2010 A Rose by Any Other Name: 1-800-Flowers and a lesson in choosing the right name    6
4/8/2010 The Land Branding Forgot    3
4/6/2010 Can you smell that? What’s hot and what’s not in fragrance naming    7
4/1/2010 Topeka, Google? Happy April Fools    2
4/1/2010 GM's last Volt of hope    2
3/15/2010 Have Your Cake and Eat it...Fast: Porsche Plugs In    0
3/12/2010 Verbal Identity News: Whoopi finds Poise being everywoman; A surprising twist for an underserved cause    1
3/5/2010 Naming News: How much can we l-l-love lululemon?    2
3/4/2010 To man up is to brand up    1
3/1/2010 Name Brands: Calling a Spade a Spade    3
2/19/2010 Whose Brand Story Is This, Anyway? Google’s Odyssey in a Complex World    6
2/19/2010 First Toyota, Now Tiger: When Brands Say They’re Sorry    1
2/18/2010 The Psychology of Apology: Tells Me Whys, Tell Me Sweet Little Whys    2
2/14/2010 Naming News: For the love of it all    2
2/12/2010 My Virgin ears: Brand Voice and Messaging where you least expect it    6
2/12/2010 Comcast's Mid-Life Crisis    3
2/10/2010 Pepsi, Pecsi or Pesi? Pepsi’s recent move signals they are a fresh and modern brand    10
2/9/2010 Kwedit: A pwomise is a pwomise    4
2/9/2010 Searching for Meaning in Google's Super Bowl Spot    4
1/29/2010 Breaking News! The iPad Causes Worldwide Giggles    12
12/23/2009 Brand names: a look back at 2009    4
11/20/2009 Linguistics Demystified for Brands: late stage essentials    1
11/18/2009 Linguistics & Suri Cruise    5
10/23/2009 Linguistics Demystified for Brands: The Universal and the Particular - Opposites Attract    4
10/14/2009 Linguistics Demystified for Brands: creating coined names    2
10/12/2009 Common Naming Mistake #10 - ending the verbal identity process at a name    1
10/8/2009 Common Naming Mistake #9 - keeping names that are no longer relevant    0
10/6/2009 Linguistics Demystified for Brands: choosing or creating a name    1
10/5/2009 Common Naming Mistake #8 - thinking everything needs a name    2
9/29/2009 Toyota and name recognition    3
9/28/2009 Common Naming Mistake #7 - choosing names subjectively    0
9/25/2009 Linguistics Demystified for Brands    1
9/10/2009 Common Naming Mistake #6 - Linguistics    4
9/1/2009 Common Naming Mistake #5 - Trademarking    0
7/30/2009 Common Naming Mistake #4    0
7/10/2009 Common Naming Mistake #3    0
6/24/2009 Common Naming Mistake #2    0
6/19/2009 Common Naming Mistakes    2
6/5/2009 Interbrand names Microsoft's new search engine Bing!    11
 

Uncategorized (24)


Date

Title

Comments

4/16/2012 On Borrowed Nostalgia and Retro Branding    0
4/9/2012 Great brands start from within    1
3/30/2012 March Madness: The Likeness of Legends    0
3/30/2012 Digital Dallying with Virtual Running, Relationships and Chat    0
3/29/2012 Starbucks, I Hardly Knew Ye    0
3/21/2012 And They’re Off! The Race for ICANN’s New Top-Level Domain Names    1
3/13/2012 Just Drive (Brand Engagement), She Said    0
2/29/2012 The Dark Chocolate Art of Naming    0
2/27/2012 Movie Marketing Needs More Brand Focus    1
2/24/2012 Interbrand Announces Japan’s Best Global Brands 2012    0
2/20/2012 Keeping an eagle eye on the high-street     0
2/15/2012 The Apple Disruption    0
2/3/2012 Navigating the New Dotbrand Frontier    0
2/3/2012 Interbrand's Andy Payne chats with iF International Forum of Design    0
1/12/2012 A new gTLD window opens, and the dotbrand watch begins    0
12/23/2011 What is your branded mobile application strategy?    3
12/22/2011 Analyze your way to growth!    1
12/14/2011 How do you market to a generation of entrepreneurs?    1
12/1/2011 Here's to 2012!    1
11/23/2011 What replaces the ‘growth’ word?    5
9/19/2011 Tapping into a New Era of Learning    2
9/19/2011 Internet map    2
8/1/2011 Predictions: What’s in store for the DAM future?    0
4/23/2010 Name Brands: Keeping it Real, Part 2    1
 

Total


565 posts.