Archive

Beauty and Cosmetics | Best Global Brands | Brand Blunders | Brand Extensions | Brand Forecast | Brand Management | Brand Partnerships | Brand Sound Off | Brand Strategy | Brand Valuation | Corporate Citizenship and Sustainability | Creativity and Innovation | Customer Experience | Demand and Desire | Design and Packaging | Digital and social | En español | Etymology | Health | Hospitality and Travel | Internal Brand Engagement | Luxury | Mergers and Acquisitions | Monthly Design Perspective | Nation Branding | Not-for-profit | Personal Branding | Podcast | Retail Branding | Smart Branding | Sports and Sponsorships | Sustainability | Tech Brands | That's Debatable Social Media Debate | Trademarks | Transportation and Transportation Services | Verbal Identity and Naming | Uncategorized

Beauty and Cosmetics (3)

Date	Title	Comments
11/15/2011	Rinse and Repeat – Realities of Mass Hair Care Branding	3
6/23/2011	Why the delay? Superdrug Beautycard launches	0
10/18/2010	Procter & Gamble recognizes Interbrand as a top-performing global partner	0

Best Global Brands (27)

Date	Title	Comments
4/4/2012	Interbrand's Global CEO Jez Frampton on Building Unbeatable Brands	0
10/25/2011	What’s Next for Apple?	2
10/14/2011	Interbrand Sampson Chairman Jeremy Sampson	0
10/13/2011	SAP On Their Brand Value Increase	0
10/12/2011	Jez Frampton and Coca-Cola’s Joseph Tripodi	0
10/11/2011	Interbrand at the New York Stock Exchange	2
10/4/2011	What Makes Burberry a Best Global Brand?	7
10/4/2011	Interbrand CEO Jez Frampton Rings NYSE Opening Bell	0
10/4/2011	Frankfurt Stock Exchange Celebrates Best Global Brands 2011	6
10/4/2011	Is Steve Jobs bigger than Apple?	6
10/4/2011	Best Global Brands 2011: Live Now!	0
10/25/2010	Demand and Desire 8: Best Global Brands 2010	3
10/5/2010	Taiwanese Brands: Charting a Global Course	0
9/28/2010	ISO 10668: Requirements for monetary brand valuation	2
9/21/2010	Burberry Makes Digital Core to its Strategy	0
9/17/2010	Test your Brand Knowledge	0
9/16/2010	Working on our relationships: Brand-to-Person	0
9/15/2010	Best Global Brands 2010 at the New York Stock Exchange	3
9/14/2010	Interbrand’s Best Global Brands 2010: Which brands do you expect to see on tomorrow’s list?	1
5/27/2010	All in the Journey: Why Chinese Brands Aren't in a Global Rush	2
9/18/2009	CSR and Brand Value	0
9/14/2009	Why not-for-profit businesses should value their brands	0
9/14/2009	Imagining the new Russia	2
7/23/2009	Social Media and the 2008 Best Global Brands	2
7/23/2009	How will the global recession impact the Best Global Brands?	0
7/21/2009	24/7 Wall Street tries to predict Interbrand's 2009 Best Global Brands	0
7/10/2009	WEST IS BEST	1

Brand Blunders (16)

Date	Title	Comments
7/18/2011	News of The World No More: Why brands need higher standards than their consumers	2
6/28/2011	The Power of Social Media Over football(ers)	1
5/23/2011	What's the real reason behind Shell's New Zealand rebrand?	1
5/13/2011	Beyond simple damage control: Brands involved in the Galleon Group scandal	0
5/12/2011	You hurt all of us today, Facebook	1
4/25/2011	For Customers’ Sake, Please Align Your On and Offline Brand Experience	1
4/22/2011	Things are moving really fast, Apple	4
2/17/2011	Coca-Cola’s tough week	2
1/24/2011	Why Microsoft shouldn’t have jumped on the Groupon bandwagon	0
12/23/2010	Bank of America braces itself: But will domain name buying really work?	1
11/29/2010	Microsoft Kinect: A lesson in the difference between what people buy and what they buy into	0
11/15/2010	A serious leader needs a serious brand: APEC needs to focus on communicating a strong message	1
11/10/2010	The Renault Twizy Takes the Electric Car Back to Square One	1
5/7/2010	Infiniti and beyond	0
2/16/2010	Toyota Keeps Truckin’: What To Do When Your Tagline Suddenly Shifts Gears	13
10/19/2009	Women represent a huge growth market: So why are they ignored?	3

Brand Extensions (4)

Date	Title	Comments
2/14/2012	Parents Beyonce and Jay-Z Take Control	0
8/31/2010	O2 D-BIOTIC: Yogurt as cosmetics	0
4/20/2010	Thinking inside the brand: Brand extensions that work	3
7/20/2009	Starbucks New Concept: No Name "Local" Coffeehouse	9

Brand Forecast (30)

Date	Title	Comments
2/28/2012	Is the global slowdown irrelevant in fast developing markets?	0
2/27/2012	How is global energy policy affecting your world?	0
2/26/2012	How can CPG brands deliver value in light of limitless choice?	1
2/23/2012	Blurred boundaries in retail create new opportunities across channels	0
2/21/2012	As work and play meld together, user experience is tech’s top metric	0
2/21/2012	Will telecoms use new capabilities to build connections with consumers?	0
2/17/2012	Rapid innovation in media means some brands will fall behind	0
2/16/2012	Best Banks in the Uncertain Financial Services Sector?	0
2/15/2012	Can hotels deliver both excellence and value to demanding consumers?	1
2/14/2012	Healthcare: How are smart brands getting on board?	0
2/13/2012	Should We Trust Aggregators to Drive Our Digital Purchase Decisions?	0
2/10/2012	Can luxury brands remain timeless in times of change?	0
2/9/2012	The Year of the Business Service Brand	0
2/8/2012	Food and Beverage Brands in 2012: Optimism, the Olympics, and Developing Markets	0
2/7/2012	Expect slower growth for autos, but innovative tech developments	0
2/6/2012	In the airline industry, a departure from the status quo	0
11/8/2011	Who is pushing the “off” button?	1
3/9/2011	Is the CNN brand in jeopardy?	1
1/13/2011	What will 2011 bring? Airlines	1
1/10/2011	What will 2011 bring? Financial services	2
1/6/2011	What will 2011 bring? Technology	0
1/5/2011	What will 2011 bring? Business Consulting	2
1/4/2011	What will 2011 bring? Digital	0
1/3/2011	What will 2011 bring? Hotels and Hospitality	2
12/23/2010	What will 2011 bring? Food and beverage predictions	1
12/22/2010	What will 2011 bring? Energy Predictions	0
12/21/2010	What will 2011 bring? Telecommunications predictions	0
12/20/2010	What will 2011 bring? Automotive Predictions	2
12/17/2010	What will 2011 bring? Retail predictions	3
12/16/2010	What will 2011 bring?	1

Brand Management (5)

Date	Title	Comments
5/14/2012	The leadership imperative: Jamie Dimon, bigging-up the resume and why every brand needs a great CEO	2
5/4/2012	Interbrand Launches Best Swiss Brands 2012	0
4/18/2012	From Advertiser to Discussion Leader	0
7/18/2011	When Brand Guidelines Aren't Enough	0
7/15/2011	Technology in Practice: Where Companies Fall Short	1

Brand Partnerships (2)

Date	Title	Comments
12/20/2011	Goodbye, Napster . . . again	1
9/12/2011	Fast Fashion!	3

Brand Sound Off (1)

Date	Title	Comments
2/5/2010	Why the U.S. Media Should Put the Brakes on the Negative Toyota Hype	8

Brand Strategy (9)

Date	Title	Comments
12/13/2011	Ready or not, ICANN gTLD deadline looms	1
11/18/2011	Brand Business Burns as Occupy Protests Churn	1
7/27/2011	No Brand Is an Island, Partnering With Clients from Start to Finish	0
7/19/2011	Bricks with clicks: How LEGO® stayed relevant	0
7/1/2011	Switch the fish campaign: Leading consumer tastes forward	1
6/15/2011	Twist, split, or bust?	0
4/28/2011	Is your brand ready for growth?	2
3/31/2011	Starbursting	0
12/22/2010	Blood in the water: Will Ford Overtake Toyota in 2011?	3

Brand Valuation (8)

Date	Title	Comments
5/7/2012	Spirit Airlines vs. Jerry Meekins: The calculus of the tough call	2
2/24/2012	Charles Dickens – A tale of £280 million	0
12/19/2011	What gets measured gets done	0
7/8/2011	Spoilt For Choice: How To Measure Brand Strength & Consistency	1
6/10/2010	Young and Lovely: Gisele and Brand Brazil	2
3/15/2010	Retail Sales Grew in February: Smart Brands Weren't Surprised	0
3/9/2010	That's Debatable: The Social Media Edition	3
2/17/2010	State of Dutch Branding: The Surprising Results	1

Corporate Citizenship and Sustainability (19)

Date	Title	Comments
11/28/2011	The Bumpy Road to Sustainability	8
4/20/2011	A defining moment? The one year anniversary of the BP oil spill	0
3/17/2011	McDonald's goes green for St. Patrick's Day, but how green is it?	2
11/15/2010	etymology: Speaking like a corporate citizen	0
10/26/2010	Bag It: Is your life too plastic?	1
10/14/2010	Taking on Sustainability: Monthly Design Perspective October 2010	4
8/2/2010	Don’t green your brand: brand your green	2
7/26/2010	Sustainable says, as sustainable does: Puma gets green with a Clever Little Bag	2
6/23/2010	A Natural Selection	1
5/3/2010	The Psychology of an Apology: BP struggling to get its message straight	5
4/19/2010	Coming Down to Earth: Earth Day 2010	0
2/16/2010	Nissan Turns Over a New LEAF: It's Electric!	2
1/13/2010	CES provides a platform for sustainable products but doesn't become an agent of change	0
11/17/2009	Grandmothers can be solar engineers too	0
11/16/2009	After a lot of spinning wheels, we are finally on the right track	0
8/17/2009	Can brands really be 100% sustainable?	0
7/28/2009	A Golden Anniversary	0
6/18/2009	Sustainability: Nokia	0
6/11/2009	Sustainability Struggles: Nike	5

Creativity and Innovation (45)

Date	Title	Comments
4/26/2012	Let's Celebrate and Have a Good Time!	0
7/26/2011	Eight Strategies for a more inspiring design brief	1
7/6/2011	A visit to Rainbow City: Where art and branding intermingle	0
5/20/2011	Human rights will get a logo, but is a logo enough?	0
5/17/2011	From burger joint to more: McDonald's smart evolution	6
5/6/2011	An Ode to Coca-Cola on its 125th Year	2
3/29/2011	The future of brick and mortar: engaging shoppers through play	3
2/21/2011	Designers' printed inspiration available online... sort of	1
12/23/2010	Cool Hunting? Look to Ace Hotel	1
12/20/2010	Viral Video of the Week: WordLens	3
12/10/2010	Viral video of the week: Sour's Mirror	0
12/9/2010	An Ode to :D (Emoticons ÷ people)	1
12/3/2010	Viral video of the week: H&M's 3D Projection Mapping	0
12/1/2010	Interbrand's Present to You: Gather for Change	1
10/11/2010	Virgin Galactic spaceship flies first solo test run	0
10/8/2010	Gapastrophe: The overwhelming response to Gap’s new logo	1
10/8/2010	How are creativity and trends spread?	1
9/20/2010	Perceive and Imagine	0
9/16/2010	Palladium's "Detroit Lives": Creativity Lurks in Motor City	0
8/19/2010	Stefan Sagmeister: Things I have learned in my life so far	1
7/12/2010	Work of Art. Bravo?	2
6/25/2010	Conversation Starters: Which poster best addresses the crisis in the Gulf?	1
6/18/2010	Brand Warrior: World Cup War Wear	1
6/14/2010	Checking in With Jenny Mangan, Finalist for the Ad Age Global Issue Cover Contest for Creatives under 30	1
5/28/2010	Greenpeace Calls for a Slick Redesign for BP	4
5/26/2010	Typographic Recess at the Letter Playground	0
5/26/2010	Demand and Desire 5: Creativity and Design	0
4/23/2010	The New $100 Dollar Bill is an Eyesore	2
4/23/2010	Always room for reinvention	0
4/23/2010	Art and Music: The marriage lives on	1
4/21/2010	Design in the Economic Downturn	0
4/19/2010	Don't Jump	1
4/19/2010	Perhaps it’s time for metal bands to start using different typefaces?	8
4/15/2010	INSIGHTS FROM FUSE 2010: THE RISE OF THE CO-CREATOR - FOUR FACTORS CHANGING THE GAME	3
4/14/2010	Fashioning Brands	0
4/9/2010	An Inside Look at The New York Times Brand	2
4/8/2010	AT&T Puts a Bright New Spin on its Globe	1
4/7/2010	Tasty Trucks: The Big Apple's Newest Lunch Option	1
3/5/2010	Get down: how depression helps you think	3
2/25/2010	The Google Doodle: More than Meets the Eye	8
2/12/2010	BMW’s Vision EfficientDynamics: When Design Meets the Brand Idea	1
12/3/2009	What Coca-Cola, Google, and IBM are doing right	3
11/10/2009	More on multisensory experiences	1
10/29/2009	Disney and multisensory experience	1
9/1/2009	Equities at Work: Monthly Design Perspective September 2009	0

Customer Experience (6)

Date	Title	Comments
12/21/2011	Brands and Facebook: How a ‘like’ can quickly turn into an ‘oh no!’ moment	0
8/5/2011	How do you get customers to commit? Just ask.	0
6/23/2011	What’s on customer experience professionals’ minds?	1
2/12/2010	Outsmarting a Branded World, Olympics Edition	2
12/4/2009	From Tokyo to the World	2
10/2/2009	Target customer service	0

Demand and Desire (23)

Date	Title	Comments
3/22/2012	Demand and Desire: "The Future of the Sectors" Part 2	0
3/2/2012	Demand and Desire 'The Future of the Sectors'	1
2/21/2012	Demand and Desire Podcast 19: Retail: Why you buy...	0
12/21/2011	Demand and Desire Podcast 18: Brazilian Grand Prix Brands And Sponsorship	1
11/10/2011	SPECIAL EDITION - Podcast 17: Best Global Brands 2011	0
11/10/2011	SPECIAL EDITION - Podcast 17: Best Global Brands 2011	2
11/9/2011	SPECIAL EDITION - Podcast 17: Best Global Brands 2011	0
10/31/2011	Demand and Desire Podcast 16: The ROI of Corporate Citizenship for Global Brands	3
8/1/2011	Demand and Desire 15: Best Global Green Brands	1
6/7/2011	Demand and Desire Podcast 14: Networks and Not-works: Recognizing Consumer Power (Part 2)	0
6/7/2011	Demand and Desire Podcast 14: Networks and Not-works: Recognizing Consumer Power (Part 1)	6
4/6/2011	Demand and Desire Podcast 13: GlobalShop 2011	0
3/15/2011	Demand and Desire 12: Health	0
2/11/2011	Demand and Desire 11: Brands in the Social Network, Part 2	1
2/11/2011	Demand and Desire 11: Brands in the Social Network, Part 1	0
12/20/2010	Demand and Desire 10: Greatest Hits	0
11/30/2010	Demand and Desire 9: Coca-Cola and Cisco	0
7/23/2010	Demand and Desire 7: Tokyo	2
6/22/2010	Demand and Desire 6: Sports	1
4/21/2010	Demand and Desire: Mumbai, Podcast 4	5
3/19/2010	Demand and Desire: GlobalShop in Las Vegas, Podcast 3	0
2/19/2010	Demand and Desire: Shanghai, Podcast 2	0
1/22/2010	Demand and Desire: Podcast 1	4

Design and Packaging (23)

Date	Title	Comments
10/26/2011	What Would Facebook Smell Like?	0
7/11/2011	Customizing Colors for Glidden	1
6/24/2011	How far is too far? The case of Orla Kiely and Rob Ryan	3
3/1/2011	Is the new JCPenney logo a do or a don't?	2
2/25/2011	Instinctive Design: Moving brand purchase beyond rational decision-making	1
1/13/2011	How to maximize package design at retail	1
1/6/2011	Starbucks Rebrand: At Age 40, a Siren’s Coming-Out Party	11
12/13/2010	Branding for Men: Less Testosterone, More Thought, Please	2
9/1/2010	Hot, hot, hot! A hot sauce education: Monthly Design Perspective September 2010	3
7/29/2010	London gears up to become a city of cyclists	4
7/21/2010	WD-40 Stays True to Its Roots, Evokes Nostalgia with its Collector's Can	1
7/7/2010	Packaging observations and prognostications	1
6/9/2010	Instinctive Design: Developing iconic, unforgettable design	1
4/2/2010	Who is Hot for Robots?	2
3/19/2010	Think Verbisual: Verbal Identity’s Role in a Visual Identity System	6
3/13/2010	Licensed to Thrill: March 2010 Monthly Design Perspective	0
3/9/2010	Cottonelle debates toilet manners	5
2/13/2010	Home Delivery: Monthly Design Perspective February 2010	0
1/13/2010	Under Consideration Praises Interbrand's Design Work	0
1/7/2010	Interbrand wins two Good Design Awards	0
6/26/2009	The Bar Code turns 35	2
6/16/2009	Las letras de la empresa	2
6/12/2009	Distribuidores todopoderosos	0

Digital and social (67)

Date	Title	Comments
5/1/2012	The 3 Big Ideas from the AdAge Digital Conference	0
2/17/2012	The digital translation versus the digital imagination	0
9/29/2011	Facebook Timeline: Welcome to the Metawebs	0
8/29/2011	Are you missing a click?	0
7/21/2011	Is digital an answer?	1
7/15/2011	Google+, Facebook killer?	3
5/6/2011	One unique tweet, one important brand lesson: Osama bin Laden and social media chatter	0
5/6/2011	Video of the Week: Ben & Jerry's Fair Tweets	0
4/11/2011	Epsilon’s breach: How can brand owners secure against online fraud?	0
4/1/2011	Video of the week: GranataPet Snack Check	1
3/29/2011	How the world's most tech-savvy country copes with a natural disaster	0
3/18/2011	Video of the Week: AR Magic Mirror	0
3/4/2011	Video of the Week: Volkswagen and the Planeta Terra Festiva	0
2/25/2011	Video of the Week: Ford augmented reality campaign	1
2/18/2011	Viral Video of the Week: Keynote app for iPad	4
2/11/2011	Viral Video of the Week: 3D object tracking on a smartphone	1
2/4/2011	Viral Video of the Week: Honda Jazz iPhone App demo video	1
1/28/2011	Viral Video(s) of the Week: Hyper Island art students get innovative	0
1/21/2011	Viral Video of the week: The Chase	1
1/19/2011	Tech branding: Not “smart” enough	4
1/14/2011	Viral Video of the Week: Microsoft's Surface	2
1/13/2011	Word of Advice to CES: Keep it simple	3
1/7/2011	Viral Video of the Week: KLM Surprise	1
12/17/2010	Facebook brings facial recognition to photo tagging	1
9/29/2010	Maximum Volume: Match Your Message to the Medium	1
8/12/2010	Branding and Social Media	2
7/22/2010	YouTube and the Guggenheim Buddy Up for YouTube Play	2
7/13/2010	App-tly Named: Five tips for naming your mobile app	3
6/25/2010	Mobile – the new online for retailers	0
6/23/2010	Wireless Technology: Quick, seize the opportunities	4
6/16/2010	Back to basics: Orange’s iPhone 4 loyalty approach	4
6/11/2010	Microsoft Kinect gaming technology – so will it live up to the hype?	2
6/4/2010	Building a Brand with User Experience: How Technology-fueled Experiences Have Defined the Next Generation of Household Names	2
5/27/2010	You Got Iced: The Saga Continues	2
5/21/2010	Top Companies Make the Most of Community	0
5/10/2010	What’s next? The future of Social Media	4
5/7/2010	Will Twitter's promoted tweets be detrimental to brand reputation?	2
5/6/2010	Brands in social media. How far is too far?	1
5/3/2010	Making A Product as Social as Your Communications	0
4/29/2010	The Apple and Adobe Feud Continues: Steve Jobs' "Thoughts on Flash"	5
4/28/2010	Making Your Message Count	5
4/26/2010	Words are more important than ever before	6
4/23/2010	Sehr gutes Marketing	1
4/22/2010	Privacy: The Achilles' Heel of Social Media	5
4/16/2010	One Day All Media Will Be Social	2
4/12/2010	Looking for loyalty? Look to Facebook	0
4/9/2010	Why Foursquare is the Most Important Channel in Your Media Mix	3
4/5/2010	Finding the Sweet Spot: How Social Should Your Marketing Mix Be?	3
3/30/2010	Key Attributes of Socially Successful Brands: Which trait is most important?	1
3/30/2010	iPad Take One! Four Magazines Show Off Their Visions	5
3/24/2010	Hands on or hands off? The social media balancing act	5
3/22/2010	If You Don’t Make It Real, You Won’t Make It Big	6
3/19/2010	Social Conscience Media: Chris Hughes’s Next Move	2
3/18/2010	How to Make a Splash with Less Cash: Blendtec and Moonfruit	4
3/16/2010	Who's Winning Now? Social Media Levels the Playing Field	1
3/12/2010	Fashion Brands and Social Media ROI: Are the traditional measures really relevant?	5
3/10/2010	The Metrics That Matter: Why Engagement Metrics Rule Social Media ROI	14
3/10/2010	You've Come A Long Way, Baby!: .COM Turns 25	2
2/25/2010	Nerd Alert: Sourceforge's new moniker confirms that it's the age of the geek	2
2/12/2010	The SEO Dating Game	4
2/10/2010	Get Into the Remix: Eclectic Method Reveals the Info-Content Consumer Experience	4
2/8/2010	Interbrand Weighs In on the Super Bowl Ads	1
1/5/2010	Crowdsourcing: Is There Wisdom in a Mob?	2
11/12/2009	Social Media and Brand Names: protect your names	2
8/19/2009	Brands live in an ecosystem	2
7/31/2009	Town Holler Reveals the Secret Ingredient for Success in Social Media	2
5/19/2009	Las Marcas Están Conectadas	0

En español (1)

Date	Title	Comments
6/17/2009	¿Cómo afecta la crisis del mercado financiero al valor de sus marcas?	0

Etymology (25)

Date	Title	Comments
4/20/2012	The whole cast of characters: when naming strategies get personal	0
4/9/2012	Now that it has a name, what do we call it?	1
2/23/2012	Etymology: Don't try this at home	0
2/6/2012	Name by numbers: Putting the alpha in the numeric	0
1/24/2012	From wonderfully simple to simply woeful: 2011 names in review	0
12/2/2011	The skinny on indulgence	1
11/16/2011	From diapers to tequila: The stretch and grip of private labels	2
10/21/2011	Watch what you say: Mentioning the unmentionable	1
10/12/2011	The secret to naming? The names in the Top 100 Best Global Brands.	0
8/16/2011	Etymology: Your name rules. Now what? To interact, interface.	0
7/29/2011	Etymology: Found in translation: Linguistics on the go?	2
4/13/2011	Etymology: When it comes to conversation, just be yourself	0
3/16/2011	etymology: Anything is possible: Taglines herald amazing new times	2
2/23/2011	Etymology: It starts at home: Using words to woo your people	1
1/28/2011	etymology: The future, name TBD	0
1/7/2011	Etymology: The good, the bad, and the tone-deaf, 2010	1
12/6/2010	etymology: Tell Me a Story	0
11/1/2010	etymology: Don't sweat the small stuff	1
10/12/2010	etymology: the new simplicity	0
9/2/2010	Etymology: we all speak food	0
8/20/2010	Etymology: Brand names get real	2
7/30/2010	Etymology: Finance brands and how you rename legacy	2
7/23/2010	Etymology: If there’s an app for that, there’s a name for that	3
7/6/2010	Etymology: The meaning of value	3
6/21/2010	Etymology: Your verbal identity source	1

Health (11)

Date	Title	Comments
4/24/2012	IBH Creative Manager Shares Passion for Healthcare Branding with Harvard Community	0
4/9/2012	The end of an era, and the start of a new one	3
4/3/2012	The Right Prescription for Patent Expiration	0
4/2/2012	InterbrandHealth: Masterclass on research and analytics	0
11/4/2011	Is Mobile Health the Next Killer App?	3
2/7/2011	Columbia Business School’s 7th Annual Healthcare Conference: a system overhaul, but where's the brand?	1
1/31/2011	Key Takeaways from the Social Media for Pharma Conference	1
9/23/2010	Social Truths	0
8/17/2010	When cultures collide	2
6/14/2010	Medtronic: Making life a bit easier – across all touchpoints	2
4/1/2010	Novozymes Brings Its Brand to Life	0

Internal Brand Engagement (15)

Date	Title	Comments
7/29/2011	Cost Clarity: A New Look at Smart Money	0
6/28/2011	When leaders lose their way: Where brands meet Buddhism	1
3/30/2011	Walmart: Time to help your employees Live Better	1
3/10/2011	Employees are talking about your brand online: How do you manage the new open dialogue?	3
2/23/2011	Silicon Valley employees are fleeing to Facebook: Don’t panic, strategize	2
2/23/2011	Sourcing the other crowd: Why employees matter	1
7/13/2010	How Pepsi Canada's "refresh everything" could help you re-think your brand experience	1
6/14/2010	Recruitment tactics: Remember, every message communicated impacts the brand	0
6/8/2010	Hello, My Name is Harrah’s	8
6/3/2010	Should Human Resources decide which behaviors are most important to the company, or should customers?	2
5/25/2010	Internal Brand Engagement: How Can Organizations Do More With Less?	4
4/8/2010	Has Employee Brand Engagement evolved?	0
2/26/2010	Activating vs. Communicating Engagement: Weighing in on the Third Annual Marcus Evans Internal Brand Engagement Conference	1
7/16/2009	Kindles, customization and cultural anonymity	0
6/29/2009	Ask better questions, give better answers	1

Luxury (8)

Date	Title	Comments
12/15/2010	Want a new speedboat? Try Porsche Design's million dollar advent calendar	0
6/9/2010	Genuine is the Key Word When it Comes to Generating Value	1
4/8/2010	China's Up-and-Coming Luxury Brands	3
3/19/2010	Luxury DNA: How Can the Alexander McQueen Brand Survive Without Its Creator?	1
3/17/2010	Name Brands: Celebrity, R.I.P.	3
2/5/2010	Naming News: It's all up in the air	1
11/20/2009	Cutting where it counts: luxury stores adopt a new strategy	2
6/12/2009	El lujo en la red	0

Mergers and Acquisitions (7)

Date	Title	Comments
5/23/2011	Brangelina move over: Microsoft’s + Skype = the world’s new power couple	2
5/4/2011	Volcom, A New Gem for PPR	2
4/8/2011	Vodacom's cautious rebrand signals Vodafone's stake in the African market	0
2/8/2011	AOL and Huffpo: a smart brand partnership?	2
1/28/2010	Spyker’s Big Bet on the Saab Brand	2
1/21/2010	A Sweet Deal? Kraft unlocks profits not value	3
11/4/2009	Putting the Eggs Back in the Basket: GM Cancels Plans to Sell Opel	1

Monthly Design Perspective (17)

Date	Title	Comments
2/16/2012	The Sweet Smell of Success	0
12/21/2011	Consumer Electronics' Identity Crisis	3
8/1/2011	We All Scream for Ice Cream: Monthly Design Perspective, July 2011	1
5/10/2011	Scare tactic packaging: Monthly design perspective, May 2011	0
4/14/2011	Hardware and Home Improvement: Monthly Design Perspective, April 2011	4
3/17/2011	Irish for a day: Monthly Design Perspective, March 2011	2
2/23/2011	Read my lips: Monthly Design Perspective, February 2011	1
1/1/2010	Roll Out the Old Cliché: Monthly Design Perspective January 2010	0
12/1/2009	Secondary Usage: Monthly Design Perspective December 2009	0
11/1/2009	Shape and Color: Monthly Design Perspective November 2009	0
10/1/2009	Brand Violation: Monthly Design Perspective, October 2009	0
8/1/2009	Appetite Appeal: Monthly Design Perspective August 2009	0
7/1/2009	The Geometry of a Category: Monthly Design Perspective, July 2009	0
6/1/2009	The Power of Salt: Monthly Design Perspective June 2009	0
5/1/2009	The Art of Going Tribal: Monthly Design Perspective, May 2009	0
4/1/2009	Being a Brand Evangelist: Monthly Design Perspective April 2009	0
3/1/2009	Lost in Translation: Monthly Design Perspective March 2009	1

Nation Branding (7)

Date	Title	Comments
3/9/2011	Taiwan, the heart of Asia…or is it?	0
10/5/2010	Europe according to the United States of America: a map by Yanko Tsvetkov	3
6/30/2010	Brand England’s Expectation	3
6/14/2010	Africa Lacks World Class Exportable Brands – Villiers, Interbrand Sampson Group	1
6/19/2009	¿Nos vamos o nos quedamos?	0
6/18/2009	Entidades financieras, marcas y crisis	1
6/11/2009	Cómo posicionar una marca ciudad	0

Not-for-profit (2)

Date	Title	Comments
5/4/2012	Interbrand’s Day of Service	1
11/2/2009	G23: Helping Clients Capture a Fair Share of the Female Economy	1

Personal Branding (1)

Date	Title	Comments
10/11/2010	Thierry Henry and MLS: Branded for Failure?	2

Retail Branding (5)

Date	Title	Comments
7/26/2011	The third period of truth	2
5/29/2011	Crying out for action	0
12/7/2010	The Holiday Shopping Creep Wears Out its Welcome	0
12/2/2010	Suprise! Pop-up stores power up for the holiday season	0
11/24/2010	Let the madness begin! Happy Black Friday	2

Smart Branding (10)

Date	Title	Comments
1/26/2012	Capitalizing on Baby	2
12/2/2011	Catching Daydreams: Right-brain packaging design in a left-brain world	2
3/3/2011	Vision Quest: What should companies like Apple do when their founder and visionary finally step down?	1
9/29/2010	smart: a Daimler brand	2
8/5/2010	Consistency Versus Renewal	1
6/17/2010	An Unexpected Advantage, but Dawn Stays Squeaky Clean	0
6/14/2010	Where's Punk Rock When You Need It?	1
5/24/2010	Toyota…Future Forward	0
5/4/2010	The BP Saga Continues: Time to Act Like a Person, Not a Cold Corporation	2
6/5/2009	Brand Stimulus Series	1

Sports and Sponsorships (16)

Date	Title	Comments
5/7/2012	A house of Innovation and Forward Thinking – Cisco House	0
11/18/2011	JoePa’s Future – What’s next, and what’s to come?	0
2/22/2011	No more MeloDrama: It all looks good for The Knicks and Carmelo Anthony’s personal brand	1
2/4/2011	The case of LeBron James: performance – image = ?	1
7/12/2010	Brands at the World Cup: a view from the ground	3
6/29/2010	When marketing turns a game into sponsorship war	1
6/23/2010	North Korea’s only got one "Legea" to stand on	2
6/23/2010	FIFA’s persistance builds perception of Bavaria brand in Netherlands	4
6/22/2010	Nike Conquers the World Cup	0
6/21/2010	Jabulani: Adidas' Expensive Goal	0
3/2/2010	Brand Olympics: patriotism, positivity and praise from Vancouver 2010	3
2/28/2010	Brand Olympics: Bringing your country brand to life in a beer tent	2
2/23/2010	Brand Olympics: what's the value of sponsorship for Financial Services brands?	4
2/20/2010	Brand Olympics: what Canadian brands can learn from Jon Montgomery	1
2/19/2010	Brand Olympics: Canada's New Patriotism is resoundingly brand agnostic	0
2/16/2010	Brand Olympics: Who are you wearing?	2

Sustainability (4)

Date	Title	Comments
5/9/2012	Interbrand New York Participates in The Great Recycle	0
4/17/2012	Sustainable Luxury, the Revelation of a True Brand: OSKLEN	0
7/1/2011	Best Global Green Brands to Launch July 26, 9 a.m. EST	5
4/5/2011	Brain impact: Top minds highlight top sustainability issues for businesses	1

Tech Brands (9)

Date	Title	Comments
10/7/2011	Interbrand Sydney Salutes Steve Jobs	1
10/7/2011	Jez Frampton on CNBC Discussing Steve Jobs	2
10/7/2011	Apples Come From Tiny Seeds	1
10/26/2010	The Walkman: Remembering the early groundbreaker	3
5/6/2010	3DTV: Creating strategic opportunities across the entire media value chain	0
3/8/2010	In the Flesh: Putting the Verbal Touch on Skinput	1
2/28/2010	iida—Redefining the Mobile Phone	0
1/8/2010	Live Blogging from CES: The Tablet PC	5
1/7/2010	Light Blue Optics (LBO) unveils its new brand at CES	1

Trademarks (21)

Date	Title	Comments
5/18/2012	INTA 2012: Bigger and Better	0
9/28/2011	To gTLD, or not to gTLD: that is the question	0
9/13/2011	The pros and cons of a dotbrand URL	14
8/5/2010	This Bud’s for Both of You	1
7/27/2010	Reefer Madness	0
6/9/2010	Marital Bliss for Hershey’s and Williams-Sonoma?	3
6/8/2010	HIGHLIGHTS FROM INTA 2010	1
5/11/2010	It’s all coming up daisies	2
4/28/2010	Menace to Society: Wanted for crimes against intellectual property	3
4/21/2010	Courtney Love declares herself dead. Trademark Office beats her to it by four years!	2
4/20/2010	“Words are very unnecessary”	6
4/15/2010	It’s the most wonderful time of the year: World Intellectual Property Day	0
4/1/2010	Is it really all about Me? The iCrusade continues.	1
3/15/2010	Google, Kansas: better to ask forgiveness than permission?	2
3/2/2010	Trademarks in the Social Media Space: Reviewing and Creating Trademark Monitoring Policies	2
2/8/2010	iPad.NOTHING	2
1/28/2010	No Laughing Matter: The North Face vs. The South Butt	1
1/8/2010	Do Androids Dream of Intellectual Property Rights?	4
12/8/2009	Why Can't We All Just Get Along?	2
11/20/2009	Trademarking Personal Names	2
9/9/2009	More about trademarks	0

Transportation and Transportation Services (2)

Date	Title	Comments
6/30/2010	Cameron flies Virgin	1
6/22/2010	Postal markets open to competition, and consolidation	1

Verbal Identity and Naming (92)

Date	Title	Comments
5/15/2012	We Like Your Name	0
4/27/2012	Circling R's: Smart phoning it in	1
4/18/2012	Protect the Capital P	1
3/23/2012	Kraft Foods’ Name Change: Watch Interbrand CEO Jez Frampton Debate on Bloomberg TV	0
3/19/2012	Circling R’s: Think Twice Before You Dot That ‘i’	1
3/15/2012	Rose gold by any other name	3
3/9/2012	The Death of a Trademark	1
1/18/2012	The Day the Internet Stood Still	0
12/8/2011	The Company Formerly Known As	2
10/17/2011	Ben & Jerry’s & the Art of Unmentionable Names	2
10/5/2011	When we call brands by their nicknames, is it truly a sign of admiration?	2
9/22/2011	Netflix and Us: The End of the Affair: Perspectives from Interbrand’s Verbal Identity experts	0
8/12/2011	Stay Safe. Stay Strong.	2
6/13/2011	Naming Brewhaha	0
6/9/2011	Wii U – who, Mii?	0
5/10/2011	Naming is a horse race	0
3/25/2011	A Quiescently Frozen Dairy Confection?	0
3/15/2011	Brands that become Heroes: Illy, a case study	1
2/10/2011	Watch your tone	5
2/9/2011	Planet: TBD	4
1/18/2011	Branding the Jump: Verbal identity is key to customer relationship	3
12/29/2010	Ticket to Ride: Virgin America’s brand voice and the customer journey	3
12/10/2010	Name your price: Trademarks to the highest bidder!	2
11/4/2010	Naming a movement: The future is Kinect	1
11/1/2010	Branding With Character: Of meerkats and monkeys	1
9/29/2010	BlackBerry Playbook: An everyman name, but does it miss the mark?	1
8/9/2010	(brands that whisper) versus BRANDS THAT SHOUT!	2
7/12/2010	The name that changed the game: Wi-Fi celebrates 25 years	9
6/24/2010	Name changes and changes in name only: Can a new name help clean an oil spill?	1
6/21/2010	Flickr Gets Itself an "E"	3
6/16/2010	Lions and Tigers and Brands – Oh My!	3
5/28/2010	The Name of the Game	2
5/13/2010	More than (just) words	1
5/10/2010	AriZona Iced Tea Profiles Itself	0
5/10/2010	The Psychology of Apology: Boeing Grows Up	0
5/10/2010	Are you a fanbassador?	2
5/6/2010	Miracle Whip Refuses to Celebrate Cinco de Mayo	8
5/5/2010	Duane Reade: Just a little hip	6
5/3/2010	It’s Complicated: Turning the Tretorn Personality Outside In	7
4/30/2010	Life Imitating Art?	7
4/30/2010	What’s your type?	2
4/29/2010	Steve Jobs' "Thoughts on Flash": What do Interbrand's Verbal Identity Experts Think?	0
4/28/2010	Name Brands: Keeping it Real...Again	4
4/26/2010	Enjoy Refreshing ethel's chocolate	2
4/22/2010	The One and Only WD-40	3
4/22/2010	The Psychology of Apology: Starbucks Will Help You Find Another Bathroom	2
4/22/2010	What kind of girl do you think I am?	2
4/21/2010	Another Effen Vodka	1
4/20/2010	Does Audi’s Truth in Engineering Yield Truth in Advertising?	6
4/20/2010	Name Brands: Keeping it Real	8
4/19/2010	Gadgetmania! Rumors swirl over next-gen iPhone	5
4/16/2010	The Psychology of Apology: The Best Way to Say You’re Sorry	2
4/16/2010	Naming Trends 2010: A look forward (not back)	0
4/16/2010	A Rose by Any Other Name: 1-800-Flowers and a lesson in choosing the right name	6
4/8/2010	The Land Branding Forgot	3
4/6/2010	Can you smell that? What’s hot and what’s not in fragrance naming	7
4/1/2010	Topeka, Google? Happy April Fools	2
4/1/2010	GM's last Volt of hope	2
3/15/2010	Have Your Cake and Eat it...Fast: Porsche Plugs In	0
3/12/2010	Verbal Identity News: Whoopi finds Poise being everywoman; A surprising twist for an underserved cause	1
3/5/2010	Naming News: How much can we l-l-love lululemon?	2
3/4/2010	To man up is to brand up	1
3/1/2010	Name Brands: Calling a Spade a Spade	3
2/19/2010	Whose Brand Story Is This, Anyway? Google’s Odyssey in a Complex World	6
2/19/2010	First Toyota, Now Tiger: When Brands Say They’re Sorry	1
2/18/2010	The Psychology of Apology: Tells Me Whys, Tell Me Sweet Little Whys	2
2/14/2010	Naming News: For the love of it all	2
2/12/2010	My Virgin ears: Brand Voice and Messaging where you least expect it	6
2/12/2010	Comcast's Mid-Life Crisis	3
2/10/2010	Pepsi, Pecsi or Pesi? Pepsi’s recent move signals they are a fresh and modern brand	10
2/9/2010	Kwedit: A pwomise is a pwomise	4
2/9/2010	Searching for Meaning in Google's Super Bowl Spot	4
1/29/2010	Breaking News! The iPad Causes Worldwide Giggles	12
12/23/2009	Brand names: a look back at 2009	4
11/20/2009	Linguistics Demystified for Brands: late stage essentials	1
11/18/2009	Linguistics & Suri Cruise	5
10/23/2009	Linguistics Demystified for Brands: The Universal and the Particular - Opposites Attract	4
10/14/2009	Linguistics Demystified for Brands: creating coined names	2
10/12/2009	Common Naming Mistake #10 - ending the verbal identity process at a name	1
10/8/2009	Common Naming Mistake #9 - keeping names that are no longer relevant	0
10/6/2009	Linguistics Demystified for Brands: choosing or creating a name	1
10/5/2009	Common Naming Mistake #8 - thinking everything needs a name	2
9/29/2009	Toyota and name recognition	3
9/28/2009	Common Naming Mistake #7 - choosing names subjectively	0
9/25/2009	Linguistics Demystified for Brands	1
9/10/2009	Common Naming Mistake #6 - Linguistics	4
9/1/2009	Common Naming Mistake #5 - Trademarking	0
7/30/2009	Common Naming Mistake #4	0
7/10/2009	Common Naming Mistake #3	0
6/24/2009	Common Naming Mistake #2	0
6/19/2009	Common Naming Mistakes	2
6/5/2009	Interbrand names Microsoft's new search engine Bing!	11

Uncategorized (24)

Date	Title	Comments
4/16/2012	On Borrowed Nostalgia and Retro Branding	0
4/9/2012	Great brands start from within	1
3/30/2012	March Madness: The Likeness of Legends	0
3/30/2012	Digital Dallying with Virtual Running, Relationships and Chat	0
3/29/2012	Starbucks, I Hardly Knew Ye	0
3/21/2012	And They’re Off! The Race for ICANN’s New Top-Level Domain Names	1
3/13/2012	Just Drive (Brand Engagement), She Said	0
2/29/2012	The Dark Chocolate Art of Naming	0
2/27/2012	Movie Marketing Needs More Brand Focus	1
2/24/2012	Interbrand Announces Japan’s Best Global Brands 2012	0
2/20/2012	Keeping an eagle eye on the high-street	0
2/15/2012	The Apple Disruption	0
2/3/2012	Navigating the New Dotbrand Frontier	0
2/3/2012	Interbrand's Andy Payne chats with iF International Forum of Design	0
1/12/2012	A new gTLD window opens, and the dotbrand watch begins	0
12/23/2011	What is your branded mobile application strategy?	3
12/22/2011	Analyze your way to growth!	1
12/14/2011	How do you market to a generation of entrepreneurs?	1
12/1/2011	Here's to 2012!	1
11/23/2011	What replaces the ‘growth’ word?	5
9/19/2011	Tapping into a New Era of Learning	2
9/19/2011	Internet map	2
8/1/2011	Predictions: What’s in store for the DAM future?	0
4/23/2010	Name Brands: Keeping it Real, Part 2	1

Total

565 posts.